Private label in Russia 2007

Published by: PMR Ltd.

Published: Sep. 1, 2007

Table of Contents

Methodology

Executive summary

The retail market

Overview

Personal incomes

Regional inequalities

Grocery retail market

Major grocery retail companies

International players

Multiformatting

Overview of the private label market

Early stages of private label development

Current private label market development

Market size

Private label category penetration

The retailers’ perspective

Most involved retailers

Cooperation with manufacturers

Manufacturers’ approaches

Consumer attitudes

Price positioning analysis of retailers’
private labels

Single price segment approach

Low price segment

Middle price segment

Multi price segment approach

Current

Prospects

The largest retail chains operating
in Russia and their private labels

X5 Retail Group (Pyaterochka, Perekryostok)

Pyaterochka

Perekryostok

Metro Group (Metro Cash and Carry, Real)

Metro Cash and Carry

Real

Tander (Magnit)

Auchan (Auchan, Atak)

Lenta

Dixi Group (Dixi, Minimart, Megamart)

Kopeyka

Sedmoy Kontinent Company

(Sedmoy Kontinent, Nash)

Victoria Group (Cash, Victoria, Dyoshevo, Kvartal)

O’Key (O’Key, O’Key Express)

Ramstore

Mosmart

Karusel

Paterson

List of graphs

List of tables

About PMR

Contact PMR

Abstract

Private label in Russia 2007 presents a comprehensive assessment and analysis of the Russian food retailers’ private label market. This report uses a specially conducted PMR survey of product availability and price positioning of selected private label merchandise in retail outlets.

The report also profiles the leading retailers in Russia, details their private label programmes, presents information about private label value shares and their share in retailers’ assortments.

In addition, the report presents consumer and manufacturers’ attitudes toward private label products.

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