Are US College Students a Profitable Market?

Published by: Yankee Group

Published: Sep. 19, 2007 - 4 Pages

Table of Contents

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Abstract

College Students: Behold the Future Anywhere Consumers

Companies investing in college students are investing not only in the present, but also in the future Anywhere Consumers. College students are the Anywhere Consumers of today, but as they mature, they will retain their Anywhere habits and comfort with Anywhere services, fueling their evolution.

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