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Published by: Datamonitor
Published: Sep. 14, 2007 - 72 Pages
Table of Contents
- Overview
- Catalyst
- Summary
- Methodology
- EXECUTIVE SUMMARY
- Introduction
- Smart shopping: developing the optimum store environment (Market Focus)
- Shop X: Using technology for competitive differentiation in high street retail (Strategy Focus)
- The technological demands of the modern store (Technology Focus)
- The future revenue growth of NFC technology in world retail (Databooks)
- Table of Contents
- Table of figures
- Table of tables
- Smart shopping: developing the optimum store enviromenT (Market Focus)
- SUMMARY
- The retail market's structure and evolution
- Pressures facing retailers
- Consumers in the UK and US are facing straitened economic conditions
- Which key technologies can help?
- NFC, RFID, digital signage and self service are key technologies affecting retailers
- RFID facilitates effective management of retail assets
- NFC facilitates contactless payments
- NFC increases average spend per transaction
- NFC is a cost efficient technology for retail banks
- NFC can generate new revenue streams for mobile phone providers
- Digital signage can provide an effective advertising medium
- Case study - Woolworths has successfully implemented digital shelf edge labeling
- Self service tills cut costs and queue times
- Issues facing retailers
- Key technologies
- Using technology for competitive diffrentiation in high street retail (Strategy Focus)
- Summary
- RFID provides more effective management of retail assets
- Failing to achieve expected penetration - what vendors can do
- Although RFID prices are falling, vendors and supply chain companies are still subsidizing retailers
- Case study: Gillette razors have implemented an excellent example of a closed loop application
- RFID can be integrated with other applications
- Case study: Marks and Spencers demonstrates the importance of a careful cost benefit analysis
- Companies are using 'slap and ship' tagging to comply with retailer mandates
- NFC is an ideal payment method for industries in which speed is essential
- Problems facing vendors of NFC technology
- Digital Signage is a highly effective advertising platform
- Case study: Wal-Mart's digital signage system is an excellent example of narrowcasing
- To increase ROI and drive uptake vendors should integrate digital signage with other applications
- Self service check outs provide a solution to employee shortage's
- Loss of impulse buys must be considered when calculating ROI
- Digital signage vendors should integrate BI offerings into technology offerings
- RFID
- NFC
- Digital signage
- Self service
- The technological demands of the modern store (Technology Focus)
- Summary
- Lack of harmonization is negatively impacting RFID's uptake and capability
- How active RFID works
- How passive RFID works
- Semi passive RFID
- Incompatible standards render open loop deployments difficult
- Using RFID to monitor temperature and stem counterfeiting is gaining popularity, especially in the US
- The primary differences between RFID standards in Europe and North America
- Increased uptake of RFID will create a virtuous cycle for vendors and retailers alike
- The large size and cost of tags makes RFID unsuitable for small or inexpensive items
- Lack of expertise affects RFID uptake
- Uncertain ROI and high hardware costs are inhibiting widespread adoption of RFID
- Generation 1 RFID versus generation 2 RFID
- Retailers considering NFC weigh up transaction costs versus increased spend
- A number of forthcoming deployments will push NFC into the mainstream
- Case study: Japan is an early adopter of NFC technology
- Digital signage provides an effective advertising platform, but it is expensive
- There are a number of hidden costs to take into consideration
- Due to cost of installation / upkeep digital signage is suited to larger retail outlets
- RFID deployment is limited by high costs and uncertain ROI
- NFC speeds up the payment process
- Digital signage is an effective advertising platform
- The European future revenue growth of NFC technology for the retail industry, 2006 - 2012 (Databook)
- Introduction
- NFC market size forecast for the retail industry in Austria 2006 - 2012
- The global future revenue growth of NFC technology for the retail industry, excluding Europe, 2006 - 2012 (Databook)
- Introduction
- APPENDIX
- Definitions
- Methodology
- Further reading
- Conversion rate
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Tables
- Table 1: Breakdown of retail type in Europe, North America and APAC
- Table 2: RFID in Europe and America
- Table 3: Typical cost of a digital sign for 3 years
- Table 4: NFC Market Size in Austria, 2006-2012
- Table 5: NFC Market Size in Belgium, 2006-2012
- Table 6: NFC Market Size in Central and Eastern Europe, 2006-2012
- Table 7: NFC Market Size in Denmark, 2006 - 2012
- Table 8: NFC Market Size in Finland, 2006 - 2012
- Table 9: NFC Market Size in France, 2006 - 2012
- Table 10: NFC Market Size in Germany, 2006 - 2012
- Table 11: NFC Market Size in Greece, 2006 - 2012
- Table 12: NFC Market Size in Ireland, 2006 - 2012
- Table 13: NFC Market Size in Italy, 2006 - 2012
- Table 14: NFC Market Size in Norway, 2006 - 2012
- Table 15: NFC Market Size in Portugal, 2006 - 2012
- Table 16: NFC Market Size in Spain, 2006 - 2012
- Table 17: NFC Market Size in Sweden, 2006 - 2012
- Table 18: NFC Market Size in Switzerland, 2006 - 2012
- Table 19: NFC Market Size in United Kingdom, 2006 - 2012
- Table 20: NFC Market Size in Eastern Asia, 2006 - 2012
- Table 21: NFC Market Size in Middle East, 2006 - 2012
- Table 22: NFC Market Size in North America, 2006 - 2012
- Table 23: NFC market Size in rest of Asia, 2006 - 2012
- Table 24: NFC market Size in rest of world, 2006 - 2012
- List of Figures
- Figure 1: The pressures facing retail
- Figure 2: Advantages of RFID Implementation
- Figure 3: Spend on RFID in the retail sector, by region 2006-2012
- Figure 4: The importance of mobile technology within retail
- Figure 5: NFC spend in the retail sector, by region, 2006 - 2012
- Figure 6: Spend on digital signage in the retail sector 2006-2012, by region
- Figure 7: How NFC works
- Figure 8: Self service check out
- Figure 9: How active RFID works
- Figure 10: Digital signage system
- Figure 11: NFC market size forecast for the retail industry in Austria, 2006 - 2012
- Figure 12: NFC market size forecast for the retail industry in Belgium, 2006 - 2012
- Figure 13: NFC market size forecast for the retail industry in Central and Eastern Europe, 2006 - 2012
- Figure 14: NFC market size forecast for the retail industry in Denmark, 2006 - 2012
- Figure 15: NFC market size forecast for the retail industry in Finland, 2006 - 2012
- Figure 16: NFC market size forecast for the retail industry in France, 2006 - 2012
- Figure 17: NFC market size forecast for the retail industry in Germany, 2006 - 2012
- Figure 18: NFC market size forecast for the retail industry in Greece, 2006 - 2012
- Figure 19: NFC market size forecast for the retail industry in Ireland, 2006 - 2012
- Figure 20: NFC market size forecast for the retail industry in Italy, 2006 - 2012
- Figure 21: NFC market size forecast for the retail industry in Norway, 2006 - 2012
- Figure 22: NFC market size forecast for the retail industry in Portugal, 2006 - 2012
- Figure 23: NFC market size forecast for the retail industry in Spain, 2006 - 2012
- Figure 24: NFC market size forecast for the retail industry in Sweden, 2006 - 2012
- Figure 25: NFC market size forecast for the retail industry in Switzerland, 2006 - 2012
- Figure 26: NFC market size forecast for the retail industry in United Kingdom, 2006 - 2012
- Figure 27: NFC market size forecast for the retail industry in Eastern Asia, 2006 - 2012
- Figure 28: NFC market size forecast for the retail industry in Middle East, 2006 - 2012
- Figure 29: NFC market size forecast for the retail industry in North America, 2006 - 2012
- Figure 30: NFC market size forecast for the retail industry in rest of Asia, 2006 - 2012
- Figure 31: NFC market size forecast for the retail industry in rest of world, 2006 - 2012
AbstractIntroduction
This report combines all three briefs from the retail technology theme for Q3 2007: Shop X; The Future of technology in retail. Incorporating the market, strategy and technology challenges, the Review Report provides a holistic snapshot of the challenges and opportunities in the sector. Data also provides predictions for the future prospects of technology within the retail sector.
Scope- The Market focus brief provides an insight into the state of the global retail market, with an emphasis on its structure and evolution.
- The Strategy Focus looks at the issues holding deployment of technology back and examines ways in which vendors can expedite penetration.
- The technology brief examines the 4 key technologies, RFID, NFC, digital signage and self service cash tills, Datamonitor believes will help retailers
- The Databooks provide future revenue growth for NFC technology in Europe and the rest of the world.
Highlights
As the growth in multichannel and discount retailing grows, retailers are turning to technology to refine the in-store experience, and retain market share.
These technologies bring with them a variety of challenges, both for the vendors and retailers alike - in terms of integration and standardisation, and also in terms of achieving the maximum ROI.
Reasons to Purchase- An overview of the three technology in retail briefs, providing an at a glance overview of the most pertinent technologies on the market.
- Utilize current and forecasted data to gain an insight into where the technology market is heading.
- Find out how vendors can best adapt go-to-market strategies to maximise uptake across the retail sector.
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