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Shop X: where's the store heading? (Review Report)

Published by: Datamonitor

Published: Sep. 14, 2007 - 72 Pages


Table of Contents


Overview
Catalyst
Summary
Methodology
EXECUTIVE SUMMARY
Introduction
Smart shopping: developing the optimum store environment (Market Focus)
Shop X: Using technology for competitive differentiation in high street retail (Strategy Focus)
The technological demands of the modern store (Technology Focus)
The future revenue growth of NFC technology in world retail (Databooks)
Table of Contents
Table of figures
Table of tables
Smart shopping: developing the optimum store enviromenT (Market Focus)
SUMMARY
The retail market's structure and evolution
Pressures facing retailers
Consumers in the UK and US are facing straitened economic conditions
Which key technologies can help?
NFC, RFID, digital signage and self service are key technologies affecting retailers
RFID facilitates effective management of retail assets
NFC facilitates contactless payments
NFC increases average spend per transaction
NFC is a cost efficient technology for retail banks
NFC can generate new revenue streams for mobile phone providers
Digital signage can provide an effective advertising medium
Case study - Woolworths has successfully implemented digital shelf edge labeling
Self service tills cut costs and queue times
Issues facing retailers
Key technologies
Using technology for competitive diffrentiation in high street retail (Strategy Focus)
Summary
RFID provides more effective management of retail assets
Failing to achieve expected penetration - what vendors can do
Although RFID prices are falling, vendors and supply chain companies are still subsidizing retailers
Case study: Gillette razors have implemented an excellent example of a closed loop application
RFID can be integrated with other applications
Case study: Marks and Spencers demonstrates the importance of a careful cost benefit analysis
Companies are using 'slap and ship' tagging to comply with retailer mandates
NFC is an ideal payment method for industries in which speed is essential
Problems facing vendors of NFC technology
Digital Signage is a highly effective advertising platform
Case study: Wal-Mart's digital signage system is an excellent example of narrowcasing
To increase ROI and drive uptake vendors should integrate digital signage with other applications
Self service check outs provide a solution to employee shortage's
Loss of impulse buys must be considered when calculating ROI
Digital signage vendors should integrate BI offerings into technology offerings
RFID
NFC
Digital signage
Self service
The technological demands of the modern store (Technology Focus)
Summary
Lack of harmonization is negatively impacting RFID's uptake and capability
How active RFID works
How passive RFID works
Semi passive RFID
Incompatible standards render open loop deployments difficult
Using RFID to monitor temperature and stem counterfeiting is gaining popularity, especially in the US
The primary differences between RFID standards in Europe and North America
Increased uptake of RFID will create a virtuous cycle for vendors and retailers alike
The large size and cost of tags makes RFID unsuitable for small or inexpensive items
Lack of expertise affects RFID uptake
Uncertain ROI and high hardware costs are inhibiting widespread adoption of RFID
Generation 1 RFID versus generation 2 RFID
Retailers considering NFC weigh up transaction costs versus increased spend
A number of forthcoming deployments will push NFC into the mainstream
Case study: Japan is an early adopter of NFC technology
Digital signage provides an effective advertising platform, but it is expensive
There are a number of hidden costs to take into consideration
Due to cost of installation / upkeep digital signage is suited to larger retail outlets
RFID deployment is limited by high costs and uncertain ROI
NFC speeds up the payment process
Digital signage is an effective advertising platform
The European future revenue growth of NFC technology for the retail industry, 2006 - 2012 (Databook)
Introduction
NFC market size forecast for the retail industry in Austria 2006 - 2012
The global future revenue growth of NFC technology for the retail industry, excluding Europe, 2006 - 2012 (Databook)
Introduction
APPENDIX
Definitions
Methodology
Further reading
Conversion rate
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Breakdown of retail type in Europe, North America and APAC
Table 2: RFID in Europe and America
Table 3: Typical cost of a digital sign for 3 years
Table 4: NFC Market Size in Austria, 2006-2012
Table 5: NFC Market Size in Belgium, 2006-2012
Table 6: NFC Market Size in Central and Eastern Europe, 2006-2012
Table 7: NFC Market Size in Denmark, 2006 - 2012
Table 8: NFC Market Size in Finland, 2006 - 2012
Table 9: NFC Market Size in France, 2006 - 2012
Table 10: NFC Market Size in Germany, 2006 - 2012
Table 11: NFC Market Size in Greece, 2006 - 2012
Table 12: NFC Market Size in Ireland, 2006 - 2012
Table 13: NFC Market Size in Italy, 2006 - 2012
Table 14: NFC Market Size in Norway, 2006 - 2012
Table 15: NFC Market Size in Portugal, 2006 - 2012
Table 16: NFC Market Size in Spain, 2006 - 2012
Table 17: NFC Market Size in Sweden, 2006 - 2012
Table 18: NFC Market Size in Switzerland, 2006 - 2012
Table 19: NFC Market Size in United Kingdom, 2006 - 2012
Table 20: NFC Market Size in Eastern Asia, 2006 - 2012
Table 21: NFC Market Size in Middle East, 2006 - 2012
Table 22: NFC Market Size in North America, 2006 - 2012
Table 23: NFC market Size in rest of Asia, 2006 - 2012
Table 24: NFC market Size in rest of world, 2006 - 2012
List of Figures
Figure 1: The pressures facing retail
Figure 2: Advantages of RFID Implementation
Figure 3: Spend on RFID in the retail sector, by region 2006-2012
Figure 4: The importance of mobile technology within retail
Figure 5: NFC spend in the retail sector, by region, 2006 - 2012
Figure 6: Spend on digital signage in the retail sector 2006-2012, by region
Figure 7: How NFC works
Figure 8: Self service check out
Figure 9: How active RFID works
Figure 10: Digital signage system
Figure 11: NFC market size forecast for the retail industry in Austria, 2006 - 2012
Figure 12: NFC market size forecast for the retail industry in Belgium, 2006 - 2012
Figure 13: NFC market size forecast for the retail industry in Central and Eastern Europe, 2006 - 2012
Figure 14: NFC market size forecast for the retail industry in Denmark, 2006 - 2012
Figure 15: NFC market size forecast for the retail industry in Finland, 2006 - 2012
Figure 16: NFC market size forecast for the retail industry in France, 2006 - 2012
Figure 17: NFC market size forecast for the retail industry in Germany, 2006 - 2012
Figure 18: NFC market size forecast for the retail industry in Greece, 2006 - 2012
Figure 19: NFC market size forecast for the retail industry in Ireland, 2006 - 2012
Figure 20: NFC market size forecast for the retail industry in Italy, 2006 - 2012
Figure 21: NFC market size forecast for the retail industry in Norway, 2006 - 2012
Figure 22: NFC market size forecast for the retail industry in Portugal, 2006 - 2012
Figure 23: NFC market size forecast for the retail industry in Spain, 2006 - 2012
Figure 24: NFC market size forecast for the retail industry in Sweden, 2006 - 2012
Figure 25: NFC market size forecast for the retail industry in Switzerland, 2006 - 2012
Figure 26: NFC market size forecast for the retail industry in United Kingdom, 2006 - 2012
Figure 27: NFC market size forecast for the retail industry in Eastern Asia, 2006 - 2012
Figure 28: NFC market size forecast for the retail industry in Middle East, 2006 - 2012
Figure 29: NFC market size forecast for the retail industry in North America, 2006 - 2012
Figure 30: NFC market size forecast for the retail industry in rest of Asia, 2006 - 2012
Figure 31: NFC market size forecast for the retail industry in rest of world, 2006 - 2012

Abstract

Introduction

This report combines all three briefs from the retail technology theme for Q3 2007: Shop X; The Future of technology in retail. Incorporating the market, strategy and technology challenges, the Review Report provides a holistic snapshot of the challenges and opportunities in the sector. Data also provides predictions for the future prospects of technology within the retail sector.

Scope
  • The Market focus brief provides an insight into the state of the global retail market, with an emphasis on its structure and evolution.
  • The Strategy Focus looks at the issues holding deployment of technology back and examines ways in which vendors can expedite penetration.
  • The technology brief examines the 4 key technologies, RFID, NFC, digital signage and self service cash tills, Datamonitor believes will help retailers
  • The Databooks provide future revenue growth for NFC technology in Europe and the rest of the world.
Highlights

As the growth in multichannel and discount retailing grows, retailers are turning to technology to refine the in-store experience, and retain market share.

These technologies bring with them a variety of challenges, both for the vendors and retailers alike - in terms of integration and standardisation, and also in terms of achieving the maximum ROI.

Reasons to Purchase
  • An overview of the three technology in retail briefs, providing an at a glance overview of the most pertinent technologies on the market.
  • Utilize current and forecasted data to gain an insight into where the technology market is heading.
  • Find out how vendors can best adapt go-to-market strategies to maximise uptake across the retail sector.


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