Affinity Groups: Old Ideas, New Opportunities in Financial Services

Published by: TowerGroup

Published: Sep. 24, 2007 - 9 Pages

Table of Contents

Report Coverage

Migration and Affinity Market Segmentation

Exhibit 1 Net Migration Needed Annually to Maintain the Present Workforce by Country or Region (2000-50P)

Hispanics: From Remittances to Mainstream Business

Exhibit 2 US Foreign Workers' Remittances to Latin America by State (2006)

Exhibit 3 Fees for Sample Transactions at Selected US Remittance Service Providers of Different Types (2007)

Affinity Market Segmentation

Nonethnic Affinity Groups

Technology in Serving Affinity Groups

Exhibit 4 Targeting Affinity Groups by Turning IT into IP

Summary

Abstract

Opportunities are emerging in financial services to serve tight-knit market segments in social, ethnic, or other interest "affinity" groups. These market opportunities exist for financial services institutions (FSIs) no matter their size, services offered, or geographic footprint. This TowerGroup ViewPoint asserts that FSIs must develop a more inclusive view of the marketplace and target affinity groups to avoid missing out on new business opportunities among market segments with the potential for high levels of customer loyalty and long-term profit. Technology leaders can extend the value of investments in existing technologies around such groups to provide new business value.

Get Full Details About This Report >>

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.