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Growing Power: A Look At Small and Mid-Sized Businesses

Published by: Compass Intelligence

Published: Sep. 21, 2007 - 7 Pages


Table of Contents


Table of Contents

List of Figures

Methodology

SMB Marketing Programs

Separating “Small” from “Medium”

Guiding Thoughts

Abstract

This iDRD is part of the Small and Mid-Sized Business subscription.  This iDRD discuss the importance of differentiating between Small Businesses and Medium Business, especially when preparing marketing programs.  In addition, this iDRD includes an ICT spending figure for 2007 for the US, France, Germany, and the UK.  For the purposed of this iDRD, Small businesses are firms with 10 to 49 employees, while Medium businesses are those with 50 to 249 employees.  SMBs are those with 10 to 249 employees.  The Expert Guide for this iDRD is Kneko Burney.

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