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Recreational Boating

Published by: Freedonia Group Inc

Published: Sep. 1, 2007


Table of Contents


INTRODUCTION

I. EXECUTIVE SUMMARY

II. MARKET ENVIRONMENT

General

Macroeconomic Outlook

Demographic Trends

Consumer Trends

Personal Income & Expenditures

Recreational & Leisure Expenditures

Consumer Financing

Recreational Boating Consumer Profile

Recreational Boating Retail Environment

Inventory Levels

Pricing Patterns

Market Volatility

Technology

Engines

Electronics

Boat Stock

Regulatory & Safety Issues

Emissions & Noise Issues

Wildlife & Environmental Protection Issues

Safety Issues

World Recreational Boating Market

Canada

Europe

Rest of the World

US Foreign Trade

Imports

Exports

III. MATERIAL CONSUMPTION

General

Reinforced Plastic

Resins

Reinforcement Materials

Aluminum

Coated Fabrics

Tops & Covers

Sails

Upholstery

Inflatable Boats

IV. PRODUCTS

General

Boats

Powerboats

Outboards

Shipments by Material

Shipments by Length

Sterndrives

Inboards

Cabin Cruisers

Runabouts & Other Inboard Powerboats

Personal Watercraft

Regulatory & Safety Issues

Producers

Sailboats

Shipments by Length

Shipments by Design

Producers

Other Boats

Jet Boats

Canoes

All Other

Propulsion Systems

Outboards

Regulatory Issues & Technology

Producers

Inboards & Sterndrives

Regulatory Issues & Technology

Producers

Boating Accessories

Navigational & Electronic

Sanitation & Safety

Trailers

Other

V. REGIONAL DEMAND

General

Regional Demographic & Economic Trends

Population Patterns

Economic Outlook

Personal Consumption Expenditures

Regional Demand for Recreational Boating

Northeast

New England

Middle Atlantic

Midwest

East North Central

West North Central

South

South Atlantic

East South Central

West South Central

West

Mountain

Pacific

VI. INDUSTRY STRUCTURE

General

Industry Composition

Market Share

Brunswick

Genmar Holdings

Yamaha Motor

Bombardier Recreational Products

Other Key Producers

Competitive Strategies

Product Development

Manufacturing

Distribution

Marketing

Brand Awareness & Loyalty Marketing

Lifestyle & Other Marketing Strategies

Mergers & Acquisitions

Cooperative Agreements

Company Profiles

Albemarle Sportfishing Boats, see Brunswick

American Honda Motor Company, see Honda Motor Company

American Marine Holdings Incorporated

American Suzuki Motor Corporation, see Suzuki Motor

Baja Marine, see Brunswick

Bayliner Marine, see Brunswick

Beneteau SA

Bombardier Recreational Products Incorporated

Boston Whaler, see Brunswick

Bottom Line Products, see Johnson Outdoors

BRP-Rotax GmbH & Company KG, see Bombardier Recreational Products

Brunswick Corporation

Cabo Yachts, see Brunswick

Cannon, see Johnson Outdoors

Carlisle Paddles, see Johnson Outdoors

Carver Boat Corporation, see Genmar Holdings

Catalina Yachts Incorporated

Caterpillar Incorporated

Champion Boats, see Genmar Holdings

Correct Craft Incorporated

Crestliner, see Brunswick

Crownline Boats Incorporated

Cruisers Yachts, see KCS International

Crusader Marine Engines, see Pleasurecraft Engine Group

Cummins Incorporated

Cummins MerCruiser Diesel Marine, see Brunswick and Cummins

DaimlerChrysler AG

Dimension Kayak, see Johnson Outdoors

Donzi Marine, see American Marine Holdings

Escape Watercraft, see Johnson Outdoors

Extrasport, see Johnson Outdoors

Flojet Corporation, see ITT Corporation

Fountain Powerboat Industries Incorporated

Four Winns Boats LLC, see Genmar Holdings

General Motors Corporation

Genmar Holdings Incorporated

Glastron Boats, see Genmar Holdings

GM Powertrain, see General Motors

Godfrey Marine, see Nautic Global Group

G3 Boats, see Yamaha Motor Company

Harris Kayot Marine, see Brunswick

Hatteras Yachts, see Brunswick

Honda Motor Company Limited

Hunter Marine, see Luhrs Marine Group

Hydra-Sports Boats, see Genmar Holdings

ITT Corporation

Jabsco, see ITT Corporation

Jeanneau America, see Beneteau SA

Johnson Outdoors Incorporated

Kawasaki Heavy Industries Limited

KCS International Incorporated

Kellogg Marine Supply, see Brunswick

Land ‘N’ Sea Distributing, see Brunswick

Larson Boats, see Genmar Holdings

Lendal Products, see Johnson Outdoors

Lowe Boats, see Brunswick

Luhrs Marine Group

Lund Boat Company, see Brunswick

Mainship Corporation, see Luhrs Marine Group

Malibu Boats West Incorporated

MasterCraft Boat Company

Maxum, see Brunswick

Mercury Marine Group, see Brunswick

Meridian Yachts, see Brunswick

MTU Detroit Diesel, see Tognum AG

Nautic Global Group

Necky Kayaks, see Johnson Outdoors

Ocean Kayak, see Johnson Outdoors

Old Town Canoe, see Johnson Outdoors

PCM Marine Engines, see Pleasurecraft Engine Group

Pleasurecraft Engine Group

Princecraft Boats, see Brunswick

Pro-Line Boats, see American Marine Holdings

Rampage Sport Fishing Yachts, see KCS International

Ranger Boats Company, see Genmar Holdings

Raymarine plc

Regal Marine Industries Incorporated

Rinker Boat Company, see Nautic Global Group

Rule Industries, see ITT Corporation

Sea Boss Boats, see Brunswick

Sea Fox Boat Company Incorporated

Sealine International, see Brunswick

Sea Pro Boats, see Brunswick

Sea Ray Boats, see Brunswick

Seaswirl Boats, see Genmar Holdings

Silverton Marine, see Luhrs Marine Group

Skeeter Products, see Yamaha Motor Company

Smoker Craft Incorporated

Stratos Boats, see Genmar Holdings

S2 Yachts Incorporated

Suzuki Motor Corporation

Techsonic Industries, see Johnson Outdoors

Tognum AG

Tracker Marine Group

Triton Boat Company, see Brunswick

Triumph Boats, see Genmar Holdings

Trophy Sportfishing Boats, see Brunswick

Viking Yacht Company

VM Motori SpA, see DaimlerChrysler AG

Volvo AB

Wellcraft Marine, see Genmar Holdings

Windsor Craft Yacht Company, see Genmar Holdings

Yamaha Motor Company Limited

Yanmar Company Limited

Zodiac SA

LIST OF TABLES

SECTION I -- EXECUTIVE SUMMARY

Summary Table

SECTION II -- MARKET ENVIRONMENT

1 Macroeconomic Indicators

2 Population Trends

3 Personal Income & Spending Patterns

4 Recreational & Leisure Expenditures

5 Consumer Financing Environment, 1996-2006

6 Recreational Boating Retail Sales

7 Recreational Boat Pricing

8 US Recreational Boating Market, 1996-2006

9 Recreational Boats in Use

10 Recreational Boating Foreign Trade

SECTION III -- MATERIAL CONSUMPTION

1 Recreational Boating Plastic & Aluminum Consumption

2 Recreational Boating Coated Fabrics Consumption

SECTION IV -- PRODUCTS

1 Total Recreational Boating Supply & Demand

2 Recreational Boat Supply & Demand

3 Powerboat Supply & Demand

4 Outboard Boat Supply & Demand

5 Outboard Boat Shipments by Length

6 Sterndrive Boat Shipments by Type

7 Inboard Boat Supply & Demand

8 Inboard Cabin Cruiser Shipments by Boat Length

9 Runabout & Other Inboard Shipments by Boat Length

10 Personal Watercraft Supply & Demand

11 Sailboat Shipments by Length & Design

12 Other Recreational Boat Shipments by Type

13 Propulsion System Demand by Type

14 Separately Sold Outboard Propulsion System Shipments

15 Comparison of Two- & Four-Stroke Outboard Engines

16 Separately Sold Inboard & Sterndrive Propulsion System Shipments

17 Separately Sold Boating Accessories Supply & Demand

SECTION V -- REGIONAL DEMAND

1 Recreational Boating Regional Market Profile, 2006

2 US Resident Population by Region

3 US Gross Domestic Product by Region

4 Personal Consumption Expenditures by Region

5 Recreational Boating Demand by Region

6 Northeast Recreational Boating Demand

7 New England Recreational Boating Demand

8 Middle Atlantic Recreational Boating Demand

9 Midwest Recreational Boating Demand

10 East North Central Recreational Boating Demand

11 West North Central Recreational Boating Demand

12 South Recreational Boating Demand

13 South Atlantic Recreational Boating Demand

14 East South Central Recreational Boating Demand

15 West South Central Recreational Boating Demand

16 West Recreational Boating Demand

17 Mountain Recreational Boating Demand

18 Pacific Recreational Boating Demand

SECTION VI -- INDUSTRY STRUCTURE

1 US Recreational Boating Sales by Company, 2006

2 Selected Acquisitions & Divestitures

3 Selected Cooperative Agreements

LIST OF CHARTS

SECTION II -- MARKET ENVIRONMENT

1 US Recreational Boating Market, 1997-2006

2 Recreational Boats in Use by Type, 2006

3 US Recreational Boating Imports by Source, 2006

4 US Recreational Boating Exports by Destination, 2006

SECTION IV -- PRODUCTS

1 Recreational Boating Demand by Type, 2006

2 Powerboat Shipments by Engine Type, 2006

SECTION V -- REGIONAL DEMAND

1 Geographic Distribution of Recreational Boating Sales, 2006

SECTION VI -- INDUSTRY STRUCTURE

1 US Recreational Boating Market Share, 2006

Abstract

US demand to grow 5.3% annually through 2011
US demand for recreational boating products (including boats and separately sold propulsion systems and accessories) is projected to rise 5.3 percent per annum through 2011 to $20.3 billion. Strong growth in recreation and leisure expenditures will support demand, as will gains in disposable personal income. The recreational boating market will benefit from strong population growth in the 55- 64 age bracket, which are key end users of recreational boating products. Lastly, gains will be supported by the effort of manufacturers and industry organizations to increase interest in boating among women, minorities and other nontraditional boat buyers.

Manufacturers’ shipments of recreational boating products will benefit from greater opportunities in the export market, particularly to Canada and Western Europe. Gains will also be driven by product innovations and technological advances, such as the incorporation of global positioning systems in many vessels.

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