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Sara Lee, Hovis and Alara case study: creating winning strategies in bakery and cereals

Published by: Datamonitor

Published: Sep. 4, 2007 - 36 Pages


Table of Contents


DATAMONITOR VIEW
CATALYST
SUMMARY
ANALYSIS
Sara Lee's bakery range attempts to appeal to consumer and retailer needs
The Earth Grain brand is well-established and has helped generate a positive Sara Lee innovation rating
The EarthGrains brand has been relaunched in a healthier version
The S.L.I.C.E. initiative is designed to enhance Sara Lee's relations with retailers
The Hovis brand constantly evolves in line with consumer demands
Premier Foods is expected to exploit Hovis heritage with brand extensions
Hovis makes a success out of being in tune with consumer expectations
Market share has been enhanced through launches like the Invisible Crust range
Alara marries healthy product line with greener manufacturing principles
Alara has achieved Green Mark accreditation for its environmental principles
Alara's muesli comes in waste saving packaging, complimenting its green credentials
APPENDIX
Case study series
Methodology
Further reading
Ask the analyst
List of Tables
Table 1: Top 10 innovative bakery and cereals companies, 2007
Table 2: Diversification is extensive within the Hovis bread range
List of Figures
Figure 1: Sara Lee EarthGrains bread has been relaunched with a healthier positioning
Figure 2: The Hovis product line targets a wide range of consumers
Figure 3: Alara's muesli packaging consists of waste-saving paper bags

Abstract

Introduction

This report on Sara Lee, Hovis and Alara forms part of Datamonitor's case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on the brand strategies on these bakery companies, highlighting how they are developing their brands to stay ahead of the competition.

Scope

Highlights

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a competitive edge Identify specific areas for operational improvements Capitalize on the knowledge of experienced companies when entering a new niche or market

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