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Omnicom Group Inc. - SWOT Analysis

Published by: Datamonitor

Published: Sep. 10, 2007 - 27 Pages


Table of Contents


This product typically includes the following sections:
Key Facts
Company Overview
Business Description
Company History
Key Employees
Key Employee Biographies
Company View
SWOT analysis
Products & Services Listing
Products & Services Analysis

Abstract

Datamonitor's Omnicom Group Inc. Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.

The Omnicom Group is engaged in the advertising, marketing and corporate communications services industry. Its three global advertising brands include BBDO Worldwide, DDB Worldwide, and TBWA Worldwide. The group also includes US-based national advertising agencies such as Arnell Group and Goodby. Its diversified agency services, including over 100 companies, encompassing services in direct marketing, public relations, promotional marketing and specialty communications. The group also consists of two full service media companies, OMD Worldwide and PHD Network, as well as several media specialist companies. The group primarily operates in the Americas and the EMEA region. It is headquartered in New York City, New York and employs 66,000 people. The group recorded revenues of $11,376.9 million during the fiscal year ended December 2006, an increase of 8.5% over 2005. The operating profit of the group was $1,483.5 million during fiscal year 2006, an increase of 10.7% over 2005. The net profit was $864 million in fiscal year 2006, an increase of 9.3% over 2005.

Scope of the Report
  • Provides all the crucial company information required for business and competitor intelligence needs
  • Contains a study of the major internal and external factors affecting the company in the form of a SWOT analysis as well as a breakdown and examination of leading product revenue streams
  • Data is supplemented with details on the company’s history, key executives, business description, locations and subsidiaries as well as a list of products and services and the latest available company statement
Reasons to Purchase
  • Support sales activities by understanding your customers’ businesses better
  • Qualify prospective partners and suppliers
  • Keep fully up to date on your competitors’ business structure, strategy and prospects
  • Obtain the most up to date company information available


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