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CKE Restaurants - SWOT AnalysisPublished by: Datamonitor Published: Sep. 10, 2007 - 23 Pages Table of Contents
AbstractDatamonitor's CKE Restaurants Company Profile is the essential source for top-level company data and information. The report examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.CKE Restaurants (CKE) is engaged in the quick-service restaurant industry. The company owns, operates and franchises over 3,105 quick-service restaurants (QSRs), mainly under the Carl's Jr, and Hardee's brand names. The company primarily operates in the US. It is headquartered in Carpinteria, California, and employs about 30,000 people. The company recorded revenues of $1588.4 million during the fiscal year ended January 2007, an increase of 4.6% over 2006. The operating profit of the company was $104.5 million during fiscal year 2007, an increase of 34.2% over 2006. The net profit was $50.2 million in fiscal year 2007, a decrease of 72.3% over 2006. 10 k pg 7 10 k pg 78 Scope of the Report
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