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Crediting Debit: How Debit Cards Will Grow in a Changing Environment

Published by: TowerGroup

Published: Sep. 17, 2007 - 14 Pages


Table of Contents


Report Coverage

Background

Overview of the US Card Payment Market

Different Business Models

Exhibit 1 US Credit Card Issuer Revenue Definitions

Exhibit 2 US Debit Card Issuer Revenue Definitions

Transaction Volume

Exhibit 3 Compound Annual Growth Rate for US Payments Industry Transaction Volume by Segment (2005-07)

Debit Grows While Deposits Shrivel

Exhibit 4 US Debit Card Volume and Personal Savings Rates (2007)

Exhibit 5 US Consumer Card Transactions by Type (2003-09P)

Exhibit 6 Top 10 US Debit Card Issuers by Number of Cards Issued (2007)

Debit Card Market Strategies

Exhibit 7 Four Market Approaches of Leading Issuers of Debit Cards (2007)

Understanding Debit Card Transaction Volume

Exhibit 8 Important Analytics for US Debit Card Issuers (2007)

Opportunities for Growth

Exhibit 9 US Emerging Debit Markets' Volume and Value (2007)

Summary

Abstract

This TowerGroup Research Note discusses the US payments card industry and illustrates how the debit card will continue strong transaction growth regardless of a downturn in economic climate and uncertain economic times that may impact aggressive credit card lending. In contrast to the credit card, which accesses risk, the debit card will grow as an option to replace cash.

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