What Fate Awaits Next-Generation Advertising Vendors?

Published by: Yankee Group

Published: Aug. 9, 2007 - 12 Pages

Table of Contents

I. Innovation and Why It Is Important

II. What’s Hindering New Internet Video Advertising Formats

III. Next Generation Advertising Vendors

Passenger

BrightSpot.TV

VideoEgg

Panache

EyeBlaster

adap.tv

Tremor Media

Podbridge

YuMe Networks

ScanScout

IV. Conclusions and Recommendations

Recommendations for Brands

Recommendations for Ad Agencies

Recommendations for Next-Generation Advertising Vendors

Recommendations for Video Distributors

V. Further Reading

Abstract

Ubiquitous content is giving rise to the Anywhere ConsumerTM, enabling him or her to access music, videos and games regardless of device, network, time of day or geographic location. On the surface, the Anywhere Consumer appears to be the answer to advertisers’ prayers. With such a rich and diverse media mix, it should be easy for brands such as Coke and Verizon to surround consumers with their message. But in many ways, the Anywhere Consumer is the hardest to reach.

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