UK Childrenswear Retailers 2007

Published by: Verdict Research Ltd

Published: Sep. 5, 2007 - 258 Pages

Table of Contents

CHAPTER 1 EXECUTIVE SUMMARY

Key Findings

Main Conclusions

CHAPTER 2 MARKET ANALYSIS

Market Definition

Market Trends

Trends by Sub Categories

Demographics

Channels of Distribution

CHAPTER 3 COMPANY DATA ANALYSIS

Top Childrenswear Retailers

Market Shares

Market Shares - Winners & Losers

Sales Densities

Space Allocation

Key Operating Statistics

Advertising Media Expenditure

CHAPTER 4 OUTLOOK

Key Issues

Consumer Slowdown Will Raise Demand for Value

Change in Sales Mix

Deflation

Value Available Across Market

School Uniform Exclusivity

Competition Increases

Resurgence of Marks & Spencer

Online Competition

Demographics: Shrinking Market

Specialist Challenges

Differentiation

New Entrants

Celebrity Babies

Niche Targeting

Younger Mothers

Older Mothers

Multicultural Society

Expansion abroad

CHAPTER 5 ADAMS

Company Overview

Market Shares

Trading Record

Year to July 2006

Year to January 2008e

Store Portfolio

Retail Proposition

Space Allocation

Management, Marketing & Operations

Retailer Outlook

CHAPTER 6 BHS

Company Overview

Market Shares

Trading Record

Current Trading

Childrenswear Sales

Store Portfolio

Retail Proposition

Space Allocation

Retailer Outlook

CHAPTER 7 DEBENHAMS

Company Overview

Market Shares

Trading Record

Year to August 2006

Half Year to February 2007

Year to August 2007e

Store Portfolio

Space Allocation

Retailer Outlook

CHAPTER 8 ETHEL AUSTIN

Company Overview

Market Shares

Trading Record

Year to August 2006

Year to August 2007

Store Portfolio

Space Allocation

Retailer Outlook

CHAPTER 9 GAP

Company Overview

Market Shares

Trading Record

Store Portfolio

Space Allocation

Retailer Outlook

CHAPTER 10 GEORGE (ASDA)

Company Overview

Market Shares

Trading Record

Year to December 2006

Current Trading

Childrenswear sales

Store Portfolio

Retail Proposition

Space Allocation

Management & Marketing

Retailer Outlook

CHAPTER 11 H&M

Company Overview

Market Shares

Trading Record

Year to November 2006

Year to November 2007e

Store Portfolio

Space Allocation

Retailer Outlook

CHAPTER 12 JJB SPORTS

Company Overview

Market Shares

Note: Market shares relate to calendar years

Trading Record

Year to January 2007

Current Trading

Store Portfolio

Space Allocation

Retailer Outlook

CHAPTER 13 JOHN LEWIS

Company Overview

Market Shares

Trading Record

Year to January 2007

Current Trading

Childrenswear sales

Store Portfolio

Space Allocation

Retailer Outlook

CHAPTER 14 MARKS & SPENCER

Company Overview

Market Shares

Trading Record

Year to March 2007

Current Trading

Childrenswear sales

Store Portfolio

Retail Proposition

Space Allocation

Management

Marketing

Operations

Retailer Outlook

CHAPTER 15 MATALAN

Company Overview

Market Shares

Note: Market shares are for calendar years

Trading Record

Year to February 2007e

Childrenswear Sales

Store Portfolio

Retail Proposition

Space Allocation

Marketing & Operations

Retailer Outlook

CHAPTER 16 MOTHERCARE

Company Overview

Market Shares

Trading Record

Year to March 2007

Current Trading

Childrenswear Sales

Store Portfolio

Retail Proposition

Space Allocation

Management, Marketing & Operations

Retailer Outlook

CHAPTER 17 NEW LOOK

Company Overview

Market Shares

Trading Record

Childrenswear sales

Store Portfolio

Space Allocation

Retailer Outlook

CHAPTER 18 NEXT

Company Overview

Market Shares

Note: Market shares are for calendar years

Trading Record

Year to January 2007

Current Trading

Childrenswear sales

Store Portfolio

Retail Proposition

Space Allocation

Management, Marketing and Operations

Retailer Outlook

CHAPTER 19 PEACOCKS

Company Overview

Market Shares

Trading Record

Year to March 2007e

Childrenswear sales

Store Portfolio

Space Allocation

Retailer Outlook

CHAPTER 20 PRIMARK

Company Overview

Market Shares

Trading Record

Year to September 2006

Half-year to March 2007

Childrenswear Sales

Store Portfolio

Retail Proposition

Space Allocation

Marketing and Operations

Retailer Outlook

CHAPTER 21 TESCO

Company Overview

Market Shares

Trading Record

Year to February 2007

Current Trading

Childrenswear Sales

Store Portfolio

Retail Proposition

Space Allocation

Marketing & Operations

Retailer Outlook

CHAPTER 22 WOOLWORTHS

Company Overview

Market Shares

Trading Record

Year to January 2007

Current Trading

Childrenswear sales

Store Portfolio

Retail Proposition

Space Allocation

Management, Marketing & Operations

Retailer Outlook

CHAPTER 23 GLOSSARY

Financial Statistics - VAT

Trading Profile

Key Operating Ratios

Physical Development

Abbreviations

LIST OF TABLES

Table 1: Childrenswear market definition 2007

Table 2: Childrenswear and total clothing market trends 1997-2007e

Table 3: Childrenswear market trends by sub category 1997-2007e

Table 4: Childrenswear channels of distribution by value 2002-2007e

Table 5: Childrenswear channels of distribution breakdown 2002-2007e

Table 6: Childrenswear market shares 2002-2007e

Table 7: Childrenswear retailers space allocation 2007

Table 8: Clothing retailers key UK operating statistics 2006/07

Table 9: Leading clothing retailers advertising media expenditure total 2002- 2006

Table 10: Leading clothing retailers advertising media expenditure by media type 2006

Table 11: Typical value and mid market entry and exit price points 2007

Table 12: Online clothing space allocation, excluding accessories 2007

Table 13: eBay's used childrenswear sales, estimated 2007

Table 14: Adams company overview 2007

Table 15: Adams UK key operating statistics 2002-2008e

Table 16: Adams trading record 1997-2008e

Table 17: Adams UK store portfolio 1997-2008e

Table 18: Adams retail proposition 2007

Table 19: Adams childrenswear space vs average 2007

Table 20: Bhs company overview 2007

Table 21: Bhs key operating statistics 2002-2007e

Table 22: Bhs trading record 1997-2007e

Table 23: Bhs store portfolio 1997-2007e

Table 24: Bhs retail proposition 2007

Table 25: Bhs childrenswear space vs average 2007

Table 26: Debenhams company overview 2007

Table 27: Debenhams UK key operating statistics 2002e-2007e

Table 28: Debenhams trading record 1997-2007e

Table 29: Debenhams UK store portfolio 1997-2007e

Table 30: Debenhams childrenswear space vs average 2007

Table 31: Ethel Austin company overview 2007

Table 32: Ethel Austin key operating statistics 2002-2007e

Table 33: Ethel Austin trading record 1997-2007e

Table 34: Ethel Austin store portfolio 1997-2007e

Table 35: Ethel Austin childrenswear space vs average 2007

Table 36: Gap company overview 2007

Table 37: Gap UK key operating statistics 2002e-2007e

Table 38: Gap UK trading record 1997-2007e

Table 39: Gap UK store portfolio 1997-2007e

Table 40: Gap childrenswear space vs average 2007

Table 41: George (Asda) company overview 2007

Table 42: Asda key operating statistics 2001-2006e

Table 43: Asda trading record 1996-2006e

Table 44: Asda store profile 1996-2006e

Table 45: George standalone and Asda Living openings 2003-2006

Table 46: George retail proposition 2007

Table 47: George childrenswear space vs average 2007

Table 48: H&M company overview 2007

Table 49: H&M key operating statistics 2002-2007e

Table 50: H&M trading record 1997-2007e

Table 51: H&M UK store portfolio 1997-2007e

Table 52: H&M childrenswear space vs average 2007

Table 53: JJB Sports company overview 2007

Table 54: JJB key operating statistics 2002-2007

Table 55: JJB Sports trading record 2001-2007

Table 56: JJB Sports store portfolio 2002-2007

Table 57: JJB store analysis by format 2002-2007

Table 58: JJB Sports childrenswear space vs average 2007

Table 59: John Lewis company overview 2007

Table 60: John Lewis key operating statistics 2002-2007e

Table 61: John Lewis Stores trading record 1997-2007

Table 62: John Lewis store portfolio 1997-2007

Table 63: John Lewis opening plans 2008-2013

Table 64: John Lewis relocation plans 2007-2009

Table 65: John Lewis childrenswear space vs average 2007

Table 66: Marks & Spencer company overview 2007

Table 67: Marks & Spencer UK key operating statistics 2002-2007

Table 68: Marks & Spencer UK trading record 1997-2007

Table 69: Marks & Spencer store portfolio 1997-2007

Table 70: Marks & Spencer retail proposition 2007

Table 71: M&S childrenswear space vs average 2007

Table 72: Matalan company overview 2007

Table 73: Matalan key operating statistics 2002-2007e

Table 74: Matalan trading record 1997-2007e

Table 75: Matalan store portfolio 1997-2007e

Table 76: Matalan retail proposition 2007

Table 77: Matalan childrenswear space vs average 2007

Table 78: Mothercare company overview 2007

Table 79: Mothercare UK key operating statistics 2002-2007

Table 80: Mothercare trading record 1997-2007

Table 81: Mothercare UK store portfolio 1997-2007

Table 82: Mothercare retail proposition 2007

Table 83: Mothercare space vs childrenswear average 2007

Table 84: New Look company overview 2007

Table 85: New Look UK key operating statistics 2002-2007e

Table 86: New Look Group trading record 1997-2007e

Table 87: New Look UK store portfolio 1997-2007e

Table 88: New Look childrenswear space vs average 2007

Table 89: Next company overview 2007

Table 90: Next key operating statistics 2002-2007

Table 91: Next Group trading record 1997-2007

Table 92: Next Brand turnover and profits 2001-2007

Table 93: Next UK store profile 1997-2007e

Table 94: Next retail proposition 2007

Table 95: Next childrenswear space vs average 2007

Table 96: Peacocks company overview 2007

Table 97: Peacocks key operating statistics 2002-2007e

Table 98: Peacocks trading record 1997-2007e

Table 99: Peacocks store portfolio 1997-2007e

Table 100: Peacocks childrenswear space vs average 2007

Table 101: Primark company overview 2007

Table 102: Primark UK key operating statistics 2002-2007e

Table 103: Primark UK trading record 1997-2007e

Table 104: Primark UK store portfolio 1997-2007e

Table 105: Primark retail proposition 2007

Table 106: Primark childrenswear space vs average 2007

Table 107: Tesco company overview 2007

Table 108: Tesco UK key operating statistics 2002-2007

Table 109: Tesco UK trading record 1997-2007

Table 110: Tesco UK store portfolio 1997-2007

Table 111: Tesco retail proposition 2007

Table 112: Tesco childrenswear space vs average 2007

Table 113: Woolworths company overview 2007

Table 114: Woolworths key operating statistics 2002-2007

Table 115: Woolworths trading record 1997-2007

Table 116: Woolworths store portfolio 1997-2007

Table 117: Woolworths retail proposition 2007

Table 118: Woolworths childrenswear space vs average 2007

LIST OF FIGURES

Figure 1: Childrenswear as % of total clothing sales 1997-2007e

Figure 2: Childrenswear and clothing sales index 1997-2007e Index 1997=100

Figure 3: Deflation in childrenswear 2002-2007e

Figure 4: Sales split in childrenswear 1997 and 2007e

Figure 5: Forecast breakdown of UK population of 0-14 year olds 2007-2012

Figure 6: Forecast UK population of 0-14 children 2007-2012

Figure 7: Top childrenswear retailers market shares 2007e on 2002

Figure 8: Winners & losers in the childrenswear market 2007e on 2006

Figure 9: Estimated childrenswear sales densities, 2006/07

Figure 10: Childrenswear market issues 2007

Figure 11: Childrenswear inflation/deflation and consumer spending growth 1988-2006

Figure 12: Average childrenswear deflation by category 2001-2006 and forecast 2007-2012

Figure 13: Value vs mid market price distribution, % of boyswear & girlswear styles at each price point 2007

Figure 14: Factors driving mums and mums-to-be online 2007

Figure 15: Adams clothing and childrenswear market shares 2002-2007e

Figure 16: Adams UK children clothing sales and year-on-year growth - years to July 2002-2006 and sales only for the year to January 2008e

Figure 17: Adams childrenswear clothing space allocation 2007

Figure 18: Bhs childrenswear and clothing market shares 2002-2007e

Figure 19: Bhs childrenswear sales and year-on-year growth - years to March 2002-2007e

Figure 20: Bhs clothing space allocation 2003-2007

Figure 21: Bhs childrenswear space allocation 2007

Figure 22: Debenhams UK clothing & childrenswear market shares 2002- 2007e

Figure 23: Debenhams clothing space allocation 2003-2007

Figure 24: Debenhams childrenswear space allocation 2007

Figure 25: Ethel Austin childrenswear & clothing market shares 2002-2007e

Figure 26: Ethel Austin clothing space allocation 2003-2007

Figure 27: Ethel Austin childrenswear space allocation 2007

Figure 28: Gap clothing & childrenswear market shares 2002-2007e

Figure 29: Gap clothing space allocation 2003-2007

Figure 30: Gap childrenswear space allocation 2007

Figure 31: George Childrenswear market share 2002-2007e

Figure 32: George Childrenswear sales and year-on-year growth - years to December 2001-2006e

Figure 33: Asda clothing space allocation 2003-2007

Figure 34: Asda childrenswear space allocation 2007

Figure 35: H&M UK clothing and childrenswear market shares 2002-2007e

Figure 36: H&M clothing space allocation 2004-2007

Figure 37: H&M childrenswear space allocation 2007

Figure 38: JJB childrenswear and clothing market share 2002-2007e

Figure 39: JJB Sports clothing space allocation 2005-2007

Figure 40: JJB Sports childrenswear space allocation 2007

Figure 41: John Lewis clothing & childrenswear market shares 2002-2007e

Figure 42: John Lewis childrenswear sales & year-on-year growth - years to January 2002-2007e

Figure 43: John Lewis clothing space allocation 2003-2007

Figure 44: John Lewis childrenswear space allocation 2007

Figure 45: Marks & Spencer childrenswear market share 2002-2007e

Figure 46: Marks & Spencer childrenswear sales and year-on-year growth - years to March 2002-2007e

Figure 47: M&S clothing space allocation 2003-2007

Figure 48: M&S childrenswear space allocation 2007

Figure 49: Matalan childrenswear and clothing market share 2002-2007e

Figure 50: Matalan clothing sales & year-on-year growth - years to February 2002-2007e

Figure 51: Matalan clothing space allocation 2003-2007

Figure 52: Matalan childrenswear space allocation 2007

Figure 53: Mothercare childrenswear market share 2002-2007e

Figure 54: Mothercare childrenswear sales and year-on-year growth - years to March 2002-2007e

Figure 55: Mothercare childrenswear space allocation 2007

Figure 56: New Look childrenswear and clothing market share 2002-2007e

Figure 57: New Look childrenswear sales & year-on-year growth - years to March 2002-2007e

Figure 58: New Look clothing space allocation 2003-2007

Figure 59: New Look childrenswear space allocation 2007

Figure 60: Next childrenswear market share 2002-2007e

Figure 61: Next UK childrenswear sales & growth to January 2002-2007e

Figure 62: Next clothing space allocation 2003-2007

Figure 63: Next childrenswear space allocation 2007

Figure 64: Peacocks clothing & childrenswear market shares 2002-2007e

Figure 65: Peacocks childrenswear sales & year-on-year growth - years to March 2002-2007e

Figure 66: Peacocks clothing space allocation 2003-2007

Figure 67: Peacocks childrenswear space allocation 2007

Figure 68: Primark childrenswear market share 2002-2007e

Figure 69: Primark childrenswear sales and year-on-year growth - years to September 2002-2007e

Figure 70: Primark clothing space allocation 2003-2007

Figure 71: Primark childrenswear space allocation 2007

Figure 72: Tesco childrenswear market share 2002-2007e

Figure 73: Tesco childrenswear sales and year-on-year growth - years to February 2002-2007e

Figure 74: Tesco clothing space allocation 2003-2007

Figure 75: Tesco childrenswear space allocation 2007

Figure 76: Woolworths childrenswear market share 2002-2007e

Figure 77: Woolworths childrenswear sales and year-on-year growth - years to January 2002-2007e

Figure 78: Woolworths childrenswear space allocation

Abstract

Introduction

Verdict Research: Value retailers are continuing to grow their share of the UK childrenswear market, creating additional challenges for specialists, department stores and mid market clothing retailers. This report examines the current pressures and outlook for all major childrenswear retailers.

Scope

In-depth market coverage with 10 years' data on childrenswear expenditure, by girls', boys' and infants' clothing, including forecasts for 2007. Comprehensive profiles of the 18 largest retailers of childrenswear in the UK including five year trading record, space and store numbers. Key operating statistics for each retailer, including market shares, operating profit and margins, sales per sq ft, and space allocation.

Highlights

Childrenswear has underperformed total clothing in each of the last 10 years due largely to two key factors: a slower birthrate; and the rapid growth of the value market in childrenswear. Over £1 in every £3 spent on childrenswear goes to a value retailer and they will continue to take share. Childrenswear is accounting for a declining share of the total clothing market. It has lost 1.9 percentage points share between 1996 and 2006 equivalent to £657m in today's clothing market. Value and low-price fashion retailers continue to grow. Of the nine leading childrenswear retailers that gained share between 2002 and 2007, seven have a value or low price fashion positioning: The only traditional midmarket retailers to have gained share in the face of this trend are market leader Next and Debenhams.

Reasons to Purchase

Enhance your understanding of the key issues surrounding childrenswear retail in the UK. Identify growth prospects and reduce risk through detailed analysis of the drivers and outlook of the market. Benchmark your own businesses against market growth and key performance measures of the leading retailers to assess performance and growth potential.

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