Mobile Communities: Is There a Business Model That Works?

Published by: Yankee Group

Published: Aug. 10, 2007 - 14 Pages

Table of Contents

I.Introduction

II.Everyone Wants to Be a Social Network

III.PC Social Networking Is Hot, Mobile Is Not

IV.Requirements for a Successful Mobile Community

V.The Business Model that Works

Mobile Community Is—and Will Remain—Niche

There Is No One-Way Ticket to Instant Success

VI.Winners and Losers

VII.Fast-Forward to 2012

VIII.Conclusions and Recommendations

Recommendations for Wireless Carriers

Recommendations for Communities That Go Mobile

Recommendations for Mobile Communities

IX.Further Reading

Abstract

For mobile communities to approach even a fraction of the popularity that social networking has in the fixed internet world, both carriers and mobile community vendors need to overhaul their go-to-market strategies. Community vendors such as MySpace that are going mobile have the most at risk—their esteemed brand names and loyal followings (see Exhibit 1). Startup mobile communities face the biggest barrier to entry— creating a community from scratch. In either case, these vendors need to satisfy their two customers—the consumer and the carrier—who sit at opposite ends of the needs spectrum.

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.