SMBs Must Eliminate Information Silos to Improve the Customer Experience

Published by: Yankee Group

Published: Aug. 23, 2007 - 16 Pages

Table of Contents

I. The State of Small and Medium Businesses

II. SMBs Must Move Beyond Static Productivity Tools to Manage Their Businesses

III. Integrated Applications Are a Critical Step to Becoming an Anywhere Enterprise

E-Commerce and Online Marketing Are Red Hot for SMBs

The VAR or IT Consultant Can Provide Strategic Guidance

IV. Software as a Service Shows Interest Across All Business Applications

V. Conclusions and Recommendations

Recommendations for SMBs

VI. Background on the Survey

VII. Further Reading

Abstract

The ultimate goal for all businesses should be to transform to an Anywhere EnterpriseTM, where a company can empower employees, customers and partners with the right information at the right time to meet heightened customer expectations, react to fast-changing market dynamics and grow revenue. Another major change is the advent of the Anywhere Consumer• , where consumers’ expectations of quickly getting the right information at the right time continually pushes the limits of businesses’ current processes, applications and information.

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