Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Gaining Weight MediaTek, VIA, Sunplus' Mobile Phone IC Development Strategies

Published by: Market Intelligence Center

Published: Jun. 22, 2007 - 22 Pages


Table of Contents


MediaTek

Operational Performance

Business Strategy

Product Development

VIA

Operational Performance

Business Strategy

Product Development

Sunplus

Operational Performance

Business Strategy

Product Development

MIC Perspective

Appendix




LIST OF FIGURES
Figure 1 MediaTek's Mobile Phone IC Shipment Value, 1Q 2005 - 4Q 2006

Figure 2 MediaTek's Revenue by Product Line-up, 1Q 2005 - 4Q 2006

Figure 3 MediaTek's Mobile Phone IC Shipment Volume, 1Q 2005 - 4Q 2006

Figure 4 MediaTek's Mobile Phone IC Shipment Share by Region, 2005 - 201

Figure 5 VIA's Mobile Phone IC Shipment Value, 1Q 2005 - 3Q 2006

Figure 6 Sunplus' Mobile Phone IC Shipment Value, 1Q 2005 - 4Q 2006

Figure 7 Sunplus' Revenue by Product Line-up, 2003 - 2006

Abstract

Mobile phone application ICs constitute a huge and highly attractive market. In the past, this market was dominated by a handful of leading international vendors, but recently new entrants have begun to enter the market. Several leading Taiwanese IC design houses -including MediaTek, VIA, and Sunplus -have been working actively to develop the mobile phone core IC market. They have also adopted a low-price strategy for some products, thereby threatening the dominance of the leading international IC vendors. This report analyses the current state of leading Taiwanese mobile phone IC design houses, and seeks to identify the key trends in the industry's development.

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008