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Chinese Consumers' Mobile Phone Buying Behavior, 2007

Published by: Market Intelligence & Consulting Institute

Published: Jun. 14, 2007 - 6 Pages


Table of Contents


Demand for Mobile Phone Information

Importance of Mobile Phone Information

Promotion Preference

Appendix




LIST OF TABLES

Table 1 Type of Information Considered When Buying Mobile Phones in China by Age, August 2006

Table 2 Importance Attached to Types of Information When Buying Mobile Phones by Purchasing Budget, August 2006

Table 3 Mobile Phone Promotion Preference in China by Age, August 2006

Abstract

"Function" is the most important information that respondents need when considering buying a mobile phone; its importance is the highest among 26- to 30-year-old respondents, rating 8.06 on a nine-point scale. "Possesses the needed functions" is the topmost factor affecting respondents' purchase decision, scoring 8.14; however, "reasonable price" is more important to buyers with a low budget. "Receive mobile phone accessories for free" is respondents' most favored promotion method, accounting for 51% of the total.

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