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Chinese Consumers' Mobile Phone Purchase Motives and Price Awareness, 2007

Published by: Market Intelligence Center

Published: Jun. 14, 2007 - 6 Pages


Table of Contents


Purchase Motive

Purchasing Budget

Price Range for High-status Mobile Phones

Price Range for Low-status Mobile Phones

Appendix




LIST OF TABLES

Table 1 Motives for Buying Mobile Phones in China by Age, August 2006

Table 2 Mobile Phone Purchasing Budget in China by Age, August 2006

Table 3 Price Awareness for High-status Mobile Phones in China by Purchase Budget, August 2006

Table 4 Price Awareness for Low-status Mobile Phones in China by Education Level, August 2006

Abstract

48% of the total respondents considered "not satisfied with current mobile phone" as the main drive force for purchasing a new mobile phone, with 16- to 25-year-old respondents accounting for 54%. 31% of the total respondents would choose mobile phones in the 1501 -2000 RMB price range as their first choice; this figure is higher than that of other price ranges. 29% of the total respondents considered mobile phones priced between 2501 -3000 RMB to be high-status models, while 40% considered 901 -1000 RMB the price range for low-status models.

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