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Chinese Consumers' Digital Home Awareness, 2007

Published by: Market Intelligence & Consulting Institute

Published: Jun. 14, 2007 - 6 Pages


Table of Contents


Preferences for Digital Home Environment

Awareness of Digital Home Concept by Gender

Appendix




LIST OF TABLES

Table 1 LCD TV Buyers' Preference for Digital Home Environment in China by Region, August 2006 - September 2006

Table 2 LCD TV Buyers' Awareness of the Digital Home Concept in China by Sex, August 2006 - September 2006

Abstract

The most favored digital home environment among Chinese consumers are "enjoy digital audio and video anytime by remote control", "talk to family members by video telephone via TV", and "go on-line on TV by using remote control". By gender, most female respondents considered digital home as "the combination of computer and home appliance", while male respondents thought digital home "enjoy audio and video entertainment anytime and anywhere".

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