Providing market research reports, industry analysis, company profiles and country reports for strategic planning, competitive intelligence, marketing and business research.
Search for Market Research Reports:    

Chinese Consumers' Mobile Phone Brand Image Awareness, 2007

Published by: Market Intelligence Center

Published: Jun. 14, 2007 - 16 Pages


Table of Contents


Brand Image - High-tech Appeal

Brand Image - Entertainment

Brand Image - Sense of Class

Brand Image - User Friendliness

Brand Image - Most Suitable for Young People

Brand Image - Most Suitable for Wome

Brand Image - Most Suitable for Business People

Brand Image - Good Quality

Brand Image: in Tune with Current Trends

Brand Image: Reasonable Price

Appendix




LIST OF TABLES

Table 1 Mobile Phone Brand Image in China by Monthly Disposable Income - High-tech Appeal, August 200

Table 2 Mobile Phone Brand Image in China by Mobile Phone Brand - Entertainment, August 2006

Table 3 Mobile Phone Brand Image in China by Age - Sense of Class, August 2006

Table 4 Mobile Phone Brand Image in China by Purchase Budget - User Friendliness, August 2006

Table 5 Mobile Phone Brand Image Most Suitable for Young People in China by Monthly Disposable Income, August

Table 6 Mobile Phone Brand Image Most Suitable for Women in China by Occupation, August 2006

Table 7 Mobile Phone Brand Image Most Suitable for Business People in China by Mobile Phone Brand, August 200

Table 8 Mobile Phone Brand Image in China by Monthly Disposable Income - Good Quality, August 2006

Table 9 Mobile Phone Brand Image in China by Age - in Tune with Current Trends, August 2006

Table 10 Mobile Phones Brand Image in China by Age - Reasonable Price, August 200

Abstract

Looking at Chinese consumers' image perception of the top ten brands, Nokia leads other brands in six items: high-tech appeal (69%), sense of class (60%), user-friendliness (65%), the best brand for business people (65%), high quality (65%), and reasonable price (69%). Sony Ericsson is rated the best entertainment brand (62%), the brand most suitable for young people (63%), and the best brand in tune with current trends (57%). Samsung is classified as the brand most suitable for women (57%).

Get Full Details About This Report >>
US: 800.298.5699
Int'l: +1.240.747.3093
Buy this Report
Price and Delivery Options
Search Inside Report


advertise with us

 

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

 

© MarketResearch.com 2008