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Chinese Consumers' Purchase Intention for Chinese Mobile Phones, 2007

Published by: Market Intelligence Center

Published: Jun. 13, 2007 - 7 Pages


Table of Contents


Table 1 Intention to Buy Mobile Phone Brands in China by Education Level - Amoi, August 2006

Table 2 Intention to Buy Mobile Phone Brands in China by Monthly Disposable Income - Lenovo, August 2006

List of Figures

Table 1 Intention to Buy Mobile Phone Brands in China by Education Level - Amoi, August 2006

Table 2 Intention to Buy Mobile Phone Brands in China by Monthly Disposable Income - Lenovo, August 2006

Abstract

"Reasonable price" was rated the most important purchasing factor by respondents planning to buy an Amoi mobile phone, accounting for 54%, followed by "domestic brand", at 50%. 64% of respondents planning to buy a Lenovo mobile phone would do so due to "high brand-name recognition".

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