Slimming Market (MA) : Market Research Report

Slimming Market (MA)

Published by: Key Note Publications Ltd

Published: Aug. 1, 2007 - 129 Pages

Executive Summary
1. Introduction: REPORT COVERAGE; DEFINITION; Low Fat; Low Sugar; Low Carbohydrate
2. Strategic Overview: BACKGROUND; MARKET TRENDS; Measuring Obesity; Body Weight; Exercise; Dieting; MARKET DYNAMICS AND SEGMENTATION; THE CONSUMER; MARKET FORECASTS
3. Reduced-Fat, Reduced-Sugar and Low-Carbohydrate Products: BACKGROUND; REDUCED-FAT AND REDUCED-SUGAR PRODUCTS; Market Size; By Market Sector; LOW-CARBOHYDRATE PRODUCTS; COMPETITIVE STRUCTURE; DISTRIBUTION; THE CONSUMER; MARKETING AND ADVERTISING
4. Specialist Slimming Products: BACKGROUND; Meal Replacements; Appetite Controllers and Suppressants; Very-Low-Calorie Diets; MARKET SIZE; DISTRIBUTION; COMPETITIVE STRUCTURE; THE CONSUMER; MARKETING AND ADVERTISING
5. Exercise and Fitness: BACKGROUND; CONSUMER EXPENDITURE; COMPETITIVE STRUCTURE; THE CONSUMER; MARKETING AND ADVERTISING
6. Slimming Magazines and Clubs: BACKGROUND; SLIMMING CLUBS; WeightWatchers; Slimming World; Rosemary Conley; eDiets.com; Closer Diets; SLIMMING MAGAZINES; Circulation Trends; DISTRIBUTION; THE CONSUMER; MARKETING AND ADVERTISING
7. An International Perspective: THE US; The Rise and Fall of Atkins; EUROPE
8. PEST Analysis: POLITICAL FACTORS; ECONOMIC FACTORS; SOCIAL FACTORS; TECHNOLOGICAL FACTORS
9. Consumer Dynamics: BACKGROUND; THE IMPORTANCE OF BEING THE CORRECT WEIGHT; "It is Very Important Not to be Overweight"; "People Should Not Worry if they are a Bit Overweight; WEIGHT-LOSS METHODS; "It is Important to Cut Down on Fat if You Want to Lose Weight"; "It is Important to Cut Down on Carbohydrates if You Want to Lose Weight"; "It is Good to Join a Slimming Club When You are Trying to Lose Weight"; "Products such as Slimming Meals and Drinks can be Very Helpful When You are Trying to Lose Weight"; "Taking Exercise is More Important than Eating Less if You Want to Lose Weight"; "You Can't Lose Weight Just by Taking More Exercise, You Have to Eat Less"; "If You go on a Diet You Usually put on Weight Again More Quickly Once You Have Stopped"; ATTITUDES TOWARDS OWN WEIGHT; "I Would Probably be Healthier if I Weighed Less than I Do Now"; "I Would Probably Look Better if I Weighed Less than I Do Now"; "I Would Probably be Happier if I Weighed Less than I Do Now"; OWN DIETING HISTORY; "I Am Currently on a Diet/Trying to Lose Weight"; "I Am Not Currently on a Diet/Trying to Lose Weight, But I Have Been in the Last Year"; "I Have Not Been on a Diet/Trying to Lose Weight in the Last Year, But I Have Done so Before That"; "I Have Never Been on a Diet/Tried to Lose Weight"
10. Company Profiles: BACKGROUND; DAVID LLOYD LEISURE LTD; Corporate Strategy; Advertising; Profitability; Recent and Future Developments; FITNESS FIRST LTD; Corporate Strategy; Advertising; Profitability; Recent and Future Developments; HJ HEINZ COMPANY LTD; Corporate Strategy; Profitability; Recent and Future Developments; UNILEVER UK FOODS; Corporate Strategy; Advertising; Profitability; Recent and Future Developments; RETAILER ACTIVITY; ASDA; Boots; Co-op; Marks & Spencer; Morrisons; J Sainsbury; Somerfield PLC; Tesco PLC; Waitrose
11. The Future: POPULATION TRENDS; MARKET TRENDS; FORECASTS; Reduced-Fat, Reduced-Sugar and Low-Carbohydrate Products; Specialist Slimming Products; Exercise and Fitness
12. Consumer Confidence: METHODOLOGY; KEY FINDINGS THIS QUARTER; THE WILLINGNESS TO BORROW; Confidence Improves; Willingness to Borrow Slips Slightly; SPENDING FROM SAVINGS; Slight Increase in Spending from Savings; Saving Grows in Relative Importance
13. Further Sources: Publications; General Sources; Government Sources; Other Sources; Bisnode Sources

Abstract

A combination of demographic and lifestyle changes — including an ageing population, lack of exercise in daily life and changing eating habits — has meant that obesity levels have been rising steadily in the UK. This has led to a growing interest in finding weight-loss methods as part of a healthy lifestyle among consumers, the Government and industry.

The popularity of foods that are low in fat and/or sugar has increased during the past decade. Although they were originally marketed mainly on a slimming platform, the focus has turned increasingly to the overall health benefits of reducing the consumption of fat and sugar. The market for reduced-fat and -sugar products has undergone steady growth between 2002 and 2006.

The low-carbohydrate products market was non-existent before January 2004, but grew rapidly in value due to the popularity of eating plans such as the Atkins Diet, which advocated cutting down drastically on the consumption of carbohydrates. However, this proved to be a short-lived trend and the total market for low-carbohydrate food and drink fell sharply in value during 2006.

Despite continuing concerns about obesity levels, and a desire on the part of most consumers to achieve a healthy weight, specialist slimming products (meal replacements, appetite controllers and suppressants, and very-low-calorie diets [VLCDs]) have never achieved mainstream popularity and are unlikely to do so. One reason for this is that many health professionals disapprove of `quick fix' methods of weight loss, preferring to try and encourage people to achieve their desired weight by changing their lifestyles to incorporate healthier eating regimes and more exercise.

Total consumer expenditure on health and fitness is difficult to pinpoint exactly, as it involves different types of spending. Figures from the Family Spending Survey indicate that expenditure on sports and fitness participation by UK consumers declined between 2002 and 2004, but increased again thereafter, although these figures also include expenditure on subscriptions to social clubs.

Key Note forecasts that the reduced-fat and -sugar products market will grow steadily between 2007 and 2011, but that the low-carbohydrate products market will undergo a rapid decline in value. The market for specialist slimming foods will remain relatively flat during the forecast period, while consumer expenditure on sports and fitness participation will enjoy only small year-on-year increases.

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Slimming Market (MA)

Table of Contents

Abstract