Plunkett's Guide to Omnicom Group, Inc (OMC) & the Advertising & Branding Industry 2007 (Summary)

Published by: Plunkett Research, Ltd.

Published: Aug. 31, 2007 - 30 Pages

Table of Contents

1) Introduction to the Advertising and Branding Industry

2) Advertising/PR Agency Consolidation and Globalization

3) Media Consolidation and Globalization

4) Overall Advertising Budgets are Growing Again, While Online Advertising Soars

5) Online Advertising Comes of Age

6) Google Ventures Beyond Online Advertising

7) Last Mile Challenges Tumble; Mass Broadband Markets Emerge

8) Television Attempts to Evolve to Face New Challenges

9) Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) Go Mass Market

10) DVR Market Evolves/Time-Shifting Becomes Widespread

11) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar

12) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated

13) Daily Newspapers Combine Online with Print and Launch Weekly Specialty Papers

14) Billboards Go Digital

15) Location-Based Advertising and Advertising on Cell Phones Take Hold

16) Alternative Media Sometimes Work Wonders/Viral Marketing Grows

17) Branding: Private Label Merchandise Gains Ground

18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for

Advertisers and Marketers

19) Hispanic Market Gets Growing Focus

20) Ad Market in China Booms

Company Profile on Omnicom Group, Inc.

Industry Statistics Overview

Abstract

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