Plunkett's Guide to Kraft Foods Inc (KFT) & the Food Industry 2007 (Summary)

Published by: Plunkett Research, Ltd.

Published: Aug. 31, 2007 - 29 Pages

Table of Contents

1) Introduction to the Food Industry

2) The Globalization of the Food Industry

3) Retail Technologies Leap Ahead

4) Wal-Mart Dominates as the World’s Biggest Retailer (and now America’s Biggest Grocer)

5) Hard Discounters Target Low Income Grocery Shoppers

6) Agricultural Biotechnology Scores Breakthroughs but Causes Controversy/Selective Breeding Offers a Compromise

7) Ethanol Production Corners the Market for Corn

8) Obesity Sparks Government Action

9) Childhood Obesity Brings About Changes in Marketing/Soft Drinks Restricted in Schools

10) Dietary Fats Are Under Scrutiny

11) Exacting Organic Standards Create Consumer Demand for Products

12) Functional Foods Promise Health Benefits

13) Food Labeling Gets Further Federal Backing

14) McDonald’s Dominates the U.S. Fast Food Market

15) Curbside Takeout Fills a Growing Need

16) Wine Markets Evolve, Cross-State Shipping is Allowed, Old World Loses Market Share

17) Manhattan’s Fresh Direct sets the Pace in Grocery Sales Over the Internet

Industry Statistics Overview

Company Profile: Kraft Foods Inc.

Abstract

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