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France Recruitment Market: Porter Analysis

Published by: Koncept Analytics

Published: Aug. 1, 2007 - 12 Pages


Table of Contents


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Abstract

Konceptˇ¦s Porter analysis utilizes the five forces framework to determine the attractiveness of a market. Four forces - buyer power, supplier power, potential entrants, threat of substitution - influence a fifth force, the intensity of rivalry in the industry. The framework is a very powerful tool since a significant shift in any of the forces requires an organization to re-assess the marketplace.

The following five forces provide an outside-in analysis to evaluate the attractiveness of a market sector:
  • Bargaining power of buyers - buyer concentration, buyer switching costs, buyer information availability, backward integration, price sensitivity
  • Bargaining power of suppliers - Supplier switching costs, degree of differentiation of raw materials, presence of substitute raw materials, supplier concentration, forward integration
  • Threat of new entrants - Existence of barriers to entry, brand equity, capital requirements, access to distribution channels
  • Threat of substitute products - Buyer inclination to substitute products, relative price performance, switching costs, product differentiation
    • "X Intensity of rivalry - Number of competitors, industry growth, state of market (fragmented or consolidated), diversity of competitors, brand equity
Koncept Analyticsˇ¦ Porter Analysis is a frequently used business strategy tool and has proven its worth on several occasions.

Porter Analysis helps companiesˇ¦ to perform a comprehensive analysis from the intensity of rivalry to the profitability and attractiveness of their industry. They use it to assess the external environment and devise strategize accordingly.

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