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Chinese Consumers' Purchase Intention for Japanese, Korean Mobile Phones, 2007

Published by: Market Intelligence Center

Published: Jun. 13, 2007 - 9 Pages


Table of Contents


Table 1 Intention to Buy Mobile Phone Brands in China by Monthly Disposable Income-LG, August 2006

Table 2 Intention to Buy Mobile Phone Brands in China by Mobile Phone Operator-NEC, August 2006

Table 3 Intention to Buy Mobile Phone Brands in China by Education Level-Panasonic, August 2006

Table 4 Intention to Buy Mobile Phone Brands in China by Monthly Disposable Income-Samsung, August 2006

Table 5 Intention to Buy Mobile Phone Brands in China by Sex - Sharp, August 2006

Table 6 Intention to Buy Mobile Phone Brands in China by Call Volume-Sony Ericsson, August 2006

Purchase Intention for LG Mobile Phones




List of Figures
Purchase Intention for NEC Mobile Phones

Purchase Intention for Panasonic Mobile Phones

Purchase Intention for Samsung Mobile Phones

Purchase Intention for Sharp Mobile Phones

Purchase Intention for Sony Ericsson Mobile Phones

Abstract

Attractive design is the primary purchasing factor for respondent intending to buy LG and Panasonic mobile phones, accounting for 57% and 46% of the total respectively. The main purchasing factor for respondents whishing to buy a Sony Ericsson mobile phone is advanced mobile phone functions, accounting for 70%. For respondents intending to buy a Sharp mobile phone, the main purchasing factor is "international brand ", accounting for 65%.

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