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Chinese Consumers' Mobile Phone Feature and Application Preferences, 2007

Published by: Market Intelligence Center

Published: Jun. 13, 2007 - 9 Pages


Table of Contents


Table 1 Preferences for Mobile Phone External Appearance in China by Occupation, August 2006

Table 2 Mobile Phone Features Considered to Be Indispensable in China by Sex, August 2006

Table 3 Preferences for Mobile Phone Feature Type in China by Mobile Phone Operator - First Priority, August 2006

Table 4 Mobile Phone Application Preferences in China by Age, August 2006

Mobile Phone External Design Preferences

Mobile Phone Features Considered to Be Indispensable

Mobile Phone Application Preferences

Abstract

On average, slide type phones are the most important mobile phone design for respondents, scoring 6.58 point on a nine-point scale; the score is the highest among respondents who are students, at 6.65. 85% of female respondents considered camera as a fundamental function in a mobile phone, while 82% of the male respondents thought expanding storage by memory card the foremost function. Free access to map information through a mobile phone was considered the most important application by respondents, reaching 7.46 on a nine-point scale; using mobile phones as a lighting device is the most popular application for respondents aged between 16 and 25.

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