Media Services in Mexico: A Strategic Reference, 2007 : Market Research Report

Media Services in Mexico: A Strategic Reference, 2007

Published by: Icon Group International, Inc.

Published: Jul. 5, 2007 - 247 Pages

1 INTRODUCTION & METHODOLOGY: 1.1 What Does This Report Cover?; 1.2 How to Strategically Evaluate Mexico; 1.3 Latent Demand and Accessibility in Mexico
2 MEDIA SERVICES IN MEXICO: 2.1 Latent Demand and Accessibility: Background; 2.2 Latent Demand and Accessibility; 2.3 Latent Demand: Dynamics; 2.4 Accessibility: Import Market; 2.5 Accessibility: Key Factors; 2.6 Key Contacts
3 FINANCIAL INDICATORS: RADIO AND TELEVISION BROADCASTING AND COMMUNICATIONS EQUIPMENT: 3.1 Overview; 3.2 Financial Returns in Mexico: Asset Structure Ratios; 3.3 Financial Returns in Mexico: Liability Structure Ratios; 3.4 Financial Returns in Mexico: Income Structure Ratios; 3.5 Financial Returns in Mexico: Profitability Ratios; 3.6 Productivity in Mexico: Asset-Labor Ratios; 3.7 Productivity in Mexico: Liability-Labor Ratios; 3.8 Productivity in Mexico: Income-Labor Ratios
4 MACRO-ACCESSIBILITY IN MEXICO: 4.1 Executive Summary; 4.2 Economic Fundamentals and Dynamics; 4.3 Political Risks; 4.4 Marketing Strategies; 4.5 Marketing Strategies; 4.6 Import and Export Regulation Risks; 4.7 Investment Climate; 4.8 Trade and Project Financing; 4.9 Travel Risks; 4.10 Key Contacts
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 5.1 Disclaimers & Safe Harbor; 5.2 Icon Group International, Inc. User Agreement Provisions

Abstract

INTRODUCTION & METHODOLOGY

What Does This Report Cover?

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning relating to media services in Mexico.

As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). For any given industry or sector, including media services, the methodology decomposes a country’s strategic potential along four key dimensions: (1) latent demand, (2) micro-accessibility, (3) proxy operating pro-forma financials, and (4) macro-accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides both a micro and a macro strategic profile of media services in Mexico. It does so by compiling published information that directly relates to latent demand and accessibility, either at the micro or macro level. The reader new to Mexico can quickly understand where Mexico fits into a firm’s strategic perspective. In Chapter 2, the report investigates latent demand and micro-accessibility for media services in Mexico. In Chapters 3 and 4, the report covers proxy operating pro-forma financials and macro-accessibility in Mexico. Macro-accessibility is a general evaluation of investment and business conditions in Mexico.

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Media Services in Mexico: A Strategic Reference, 2007

Table of Contents

Abstract