Executive Report on Strategies in Peru : Market Research Report

Executive Report on Strategies in Peru

Published by: Icon Group International, Inc.

Published: Jun. 27, 2007 - 391 Pages

1 INTRODUCTION & METHODOLOGY: 1.1 What Does This Report Cover?; 1.2 How to Strategically Evaluate Peru; 1.3 Latent Demand and Accessibility in Peru
2 MACRO-ACCESSIBILITY IN PERU: 2.1 Marketing Strategies; 2.2 Import and Export Regulation Risks; 2.3 Investment Climate; 2.4 Trade and Project Financing; 2.5 Travel Risks; 2.6 Key Contacts
3 ECONOMIC AND PRODUCT MARKETS IN PERU: 3.1 Introduction & Methodology; 3.2 Summary Rankings; 3.3 Latent Demand Forecasts
4 TRADE INDICATORS: IMPORTS INTO PERU: 4.1 Introduction & Methodology; 4.2 Summary of Imports into Peru; 4.3 Import Details
5 TRADE INDICATORS: EXPORTS FROM PERU: 5.1 Introduction & Methodology; 5.2 Summary of Exports from Peru; 5.3 Export Details
6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 6.1 Disclaimers & Safe Harbor; 6.2 ICON Group International, Inc. User Agreement Provisions

Abstract

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Peru.

This report helps executives evaluate strategic investment and entry alternatives in Peru. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). The methodology decomposes a country’s strategic potential along three key dimensions: (1) latent demand, (2) accessibility, and (3) trade indicators. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides a strategic profile of Peru. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to Peru can quickly understand where Peru fits into a firm’s strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of Peru, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Peru when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in Peru.

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Executive Report on Strategies in Peru

Table of Contents

Abstract