Executive Report on Strategies in Greece : Market Research Report

Executive Report on Strategies in Greece

Published by: Icon Group International, Inc.

Published: Jun. 27, 2007 - 390 Pages

1 INTRODUCTION & METHODOLOGY: 1.1 What Does This Report Cover?; 1.2 How to Strategically Evaluate Greece; 1.3 Latent Demand and Accessibility in Greece
2 MACRO-ACCESSIBILITY IN GREECE: 2.1 Political Risks; 2.2 Marketing Strategies; 2.3 Import and Export Regulation Risks; 2.4 Investment Climate; 2.5 Trade and Project Financing; 2.6 Travel Risks; 2.7 Key Contacts
3 ECONOMIC AND PRODUCT MARKETS IN GREECE: 3.1 Introduction & Methodology; 3.2 Summary Rankings; 3.3 Latent Demand Forecasts
4 TRADE INDICATORS: IMPORTS INTO GREECE: 4.1 Introduction & Methodology; 4.2 Summary of Imports into Greece; 4.3 Import Details
5 TRADE INDICATORS: EXPORTS FROM GREECE: 5.1 Introduction & Methodology; 5.2 Summary of Exports from Greece; 5.3 Export Details
6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 6.1 Disclaimers & Safe Harbor; 6.2 ICON Group International, Inc. User Agreement Provisions

Abstract

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Greece.

This report helps executives evaluate strategic investment and entry alternatives in Greece. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). The methodology decomposes a country’s strategic potential along three key dimensions: (1) latent demand, (2) accessibility, and (3) trade indicators. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides a strategic profile of Greece. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to Greece can quickly understand where Greece fits into a firm’s strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of Greece, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Greece when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in Greece.

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

Executive Report on Strategies in Greece

Table of Contents

Abstract