Executive Report on Strategies in Croatia : Market Research Report

Executive Report on Strategies in Croatia

Published by: Icon Group International, Inc.

Published: Jun. 27, 2007 - 384 Pages

1 INTRODUCTION & METHODOLOGY: 1.1 What Does This Report Cover?; 1.2 How to Strategically Evaluate Croatia; 1.3 Latent Demand and Accessibility in Croatia
2 MACRO-ACCESSIBILITY IN CROATIA: 2.1 Economic Fundamentals and Dynamics; 2.2 Political Risks; 2.3 Marketing Strategies; 2.4 Import and Export Regulation Risks; 2.5 Investment Climate; 2.6 Trade and Project Financing; 2.7 Travel Risks; 2.8 Key Contacts
3 ECONOMIC AND PRODUCT MARKETS IN CROATIA: 3.1 Introduction & Methodology; 3.2 Summary Rankings; 3.3 Latent Demand Forecasts
4 TRADE INDICATORS: IMPORTS INTO CROATIA: 4.1 Introduction & Methodology; 4.2 Summary of Imports into Croatia; 4.3 Import Details
5 TRADE INDICATORS: EXPORTS FROM CROATIA: 5.1 Introduction & Methodology; 5.2 Summary of Exports from Croatia; 5.3 Export Details
6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 6.1 Disclaimers & Safe Harbor; 6.2 ICON Group International, Inc. User Agreement Provisions

Abstract

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Croatia.

This report helps executives evaluate strategic investment and entry alternatives in Croatia. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). The methodology decomposes a country’s strategic potential along three key dimensions: (1) latent demand, (2) accessibility, and (3) trade indicators. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides a strategic profile of Croatia. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to Croatia can quickly understand where Croatia fits into a firm’s strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of Croatia, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Croatia when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in Croatia.

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Executive Report on Strategies in Croatia

Table of Contents

Abstract