Executive Report on Strategies in Cameroon : Market Research Report

Executive Report on Strategies in Cameroon

Published by: Icon Group International, Inc.

Published: Jun. 27, 2007 - 389 Pages

1 INTRODUCTION & METHODOLOGY: 1.1 What Does This Report Cover?; 1.2 How to Strategically Evaluate Cameroon; 1.3 Latent Demand and Accessibility in Cameroon
2 MACRO-ACCESSIBILITY IN CAMEROON: 2.1 Economic Fundamentals and Dynamics; 2.2 Political Risks; 2.3 Marketing Strategies; 2.4 Import and Export Regulation Risks; 2.5 Investment Climate; 2.6 Trade and Project Financing; 2.7 Travel Risks; 2.8 Key Contacts
3 ECONOMIC AND PRODUCT MARKETS IN CAMEROON: 3.1 Introduction & Methodology; 3.2 Summary Rankings; 3.3 Latent Demand Forecasts
4 TRADE INDICATORS: IMPORTS INTO CAMEROON: 4.1 Introduction & Methodology; 4.2 Summary of Imports into Cameroon; 4.3 Import Details
5 TRADE INDICATORS: EXPORTS FROM CAMEROON: 5.1 Introduction & Methodology; 5.2 Summary of Exports from Cameroon; 5.3 Export Details
6 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS: 6.1 Disclaimers & Safe Harbor; 6.2 ICON Group International, Inc. User Agreement Provisions

Abstract

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Cameroon.

This report helps executives evaluate strategic investment and entry alternatives in Cameroon. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). The methodology decomposes a country’s strategic potential along three key dimensions: (1) latent demand, (2) accessibility, and (3) trade indicators. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility.

With this perspective, this report provides a strategic profile of Cameroon. It does so by compiling published information that directly relates to latent demand and accessibility. The reader new to Cameroon can quickly understand where Cameroon fits into a firm’s strategic perspective. In what follows, Chapter 2 is a general evaluation of the accessibility of Cameroon, with particular focus on investment and business conditions. In Chapter 3, I report my findings on the real economic potential, or latent demand, represented by Cameroon when defined as an area of dominant influence. Chapter 3 is followed by trade indicators for key industries, categories, and products in Cameroon.

Get Full Details About This Report >>

US: 800.298.5699

Int'l: +1.240.747.3093

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.

Executive Report on Strategies in Cameroon

Table of Contents

Abstract