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Executive Report on Strategies in Tunisia

Published by: Icon Group International, Inc.

Published: Jun. 27, 2007 - 388 Pages


Table of Contents


1 INTRODUCTION & METHODOLOGY
1.1 What Does This Report Cover?
1.2 How to Strategically Evaluate Tunisia
1.3 Latent Demand in Tunisia
2 ECONOMIC AND PRODUCT MARKETS IN TUNISIA
2.1 Introduction & Methodology
2.2 Summary Rankings
2.3 Latent Demand Forecasts
3 TRADE INDICATORS: IMPORTS INTO TUNISIA
3.1 Introduction & Methodology
3.2 Summary of Imports into Tunisia
3.3 Import Details
4 TRADE INDICATORS: EXPORTS FROM TUNISIA
4.1 Introduction & Methodology
4.2 Summary of Exports from Tunisia
4.3 Export Details
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS
5.1 Disclaimers & Safe Harbor
5.2 ICON Group International, Inc. User Agreement Provisions

Abstract

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning in Tunisia.

This report helps executives evaluate strategic investments in Tunisia. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). The methodology decomposes a country’s strategic potential along two key dimensions: (1) latent demand, and (2) trade indicators.

With this perspective, this report provides a strategic profile of Tunisia. The reader new to Tunisia can quickly understand where Tunisia fits into a firm’s strategic perspective. In Chapter 2, I report my findings on the real economic potential, or latent demand, represented by Tunisia when defined as an area of dominant influence. Chapter 2 is followed by trade indicators for key industries, categories, and products in Tunisia.

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