Deli Foods - Ireland

Published by: Mintel International Group Ltd.

Published: Aug. 1, 2007 - 75 Pages

Table of Contents

Issues in the Market

Definitions

Market in Brief

Deli foods market growing steadily

Premium end of the deli market strong

Strong youth market for fast food delis

Cooked meats, salads and cheese still market mainstays

Internal Market Environment

Key Points

Healthy eating a factor in all food sectors

Deli counters seen as healthier than fast food outlets

Freshness is the key

Figure 1: Attitudes to deli counters, NI and RoI, 2007

Worrying about weight

High levels of obesity

Absence of branding at delis aids rapid market response

Traceability still a concern for deli customers

Traceability an established feature for gourmet delis

Broader Market Environment

Key Points

Irish economies remain strong

Strong economy means more surplus income

Figure 2: Health of the economy, NI and RoI, 2002-07

Growing numbers of smaller households good news for delis

Figure 3: Number of households, by size, NI and RoI, 2000-05

High employment figures mean greater lunchtime and breakfast trade

Eating at work - a major income source for hot delis

Figure 4: Percentage in employment, by age group, NI and RoI, 2000-05

Population getting older

Figure 5: Population change, by age group, NI, 2000-20

Figure 6: Population change, by age group, RoI, 2000-20

Immigration changing the face of Irish society

RoI - one tenth of the population non-nationals

Figure 7: Non-national residents in RoI, by country, 2006

NI - Significant Eastern European population

Figure 8: NI medical card application by non-nationals, by country, 2005

Eastern Europeans largest market among non-nationals

Market Value and Forecast

Key Points

Market growing strongly

Figure 9: Estimated value of the deli market, RoI and NI, 2002-12

Future growth looks good

Health will continue to be an important factor

Greater market share for quality deli foods

Improved shopping experience increasing in importance

Segment Performance

Key Points

Figure 10: NI deli foods market, by segment, 2006

Figure 11: RoI deli foods market, by segment, 2006

Delicatessen meats - largest segment and still growing

Figure 12: Irish delicatessen meats market, 2002-06

Cheese - significant growth in NI

Figure 13: Irish delicatessen cheeses market, 2002-06

Part-baked bread - new products widening appeal

Figure 14: Irish part-baked bread market, 2002-06

Cooked chicken - big in the hot deli trade

Figure 15: Irish cooked chicken market, 2002-06

Other deli foods - a growing product repertoire

Figure 16: Other deli foods market, 2002-06

Companies and Products

Key Points

IAWS Group

Cuisine de France

Delice de France

Carroll Cuisine

Pierre’s

Horgan's Delicatessen Supplies

Shaws

Glanbia Meats

Kerry Foods

Castlewood Farm Products

JM Foodservices

Moyallon Foods

Europa Foods NI

Channels to Market

Key Points

Symbol Group Delis

ADM Londis plc

Barry Group

BWG Group

Gala Group

Henderson Group

Musgrave Group

J&J Haslett Acquisition

Multiples

ASDA

Co-op NI

Dunnes Stores

Marks & Spencer

Sainsbury’s

Superquinn

Tesco

Consumer Participation

Key Points

Figure 17: Use of deli counters, NI and RoI, 2007

Women lead men in deli counter purchases

Retirees least likely to shop at the deli counter

Strong youth market for deli foods

Consumer: Product Repertoire

Key Points

Figure 18: Products bought at deli counters, NI and RoI, 2007

Sliced cooked meat sales strongest in RoI

Figure 19: Products bought at deli counters, by gender, NI and RoI, 2007

Women choosing healthier options

Northern Ireland

Figure 20: Products bought at deli counters, by age group, NI, 2007

NI youth keen on food-to-go

Cooked meats and cheese more popular with older NI consumers

Figure 21: Products bought at deli counters, by socio-economic group, NI, 2007

Cheese consumption highest among ABs

Hot food and pastries more popular among lower socio-economic groups in NI

Health not a concern to lower income deli shoppers

Figure 22: Products bought at deli counters, by working status, NI, 2007

Students significant consumers of food-to-go

Housewives buying most sandwich fillings

Republic of Ireland

Figure 23: Products bought at deli counters, by age group, RoI, 2007

Youngest consumers in RoI prefer food-to-go

Older age groups in RoI prefer cooked meats

Figure 24: Products bought at deli counters, by socio-economic group, RoI, 2007

Cheese purchases highest among RoI ABs

Pre-packed foods less popular in RoI

Figure 25: Products bought at deli counters, by working status, RoI, 2007

RoI students prefer food-to-go

RoI housewives and the elderly choosing sandwich fillings

Appendix

Regional definitions

Conversion factors

Exchange rate

Population 2006

BMRB Target Group Index (TGI) sample sizes

Sample sizes for Millward Brown data

Market forecast explanation

Abbreviations

Adults who have used the Internet

Figure 29: Adult population who have used the Internet in the last 12 months, by demographic sub-groups, NI and RoI, 2006

Forecast population change

Figure 30: Forecast population change, by age, NI, 2000-20

Figure 31: Forecast population change, by age, RoI, 2000-20

Figure 32: Current worries, NI and RoI, 2006

Figure 33: Consumers who choose ‘my weight’ as a concern, by demographic sub-groups, NI and RoI, 2006

Additional consumer data tables

Figure 34: Use of deli counters, by demographic sub-groups, NI and RoI, 2007

Figure 35: Time of day consumers mainly visit deli counters, by demographic sub-groups, NI and RoI, 2007

Figure 36: Attitudes towards deli counters, by gender, NI and RoI, 2007

Figure 37: Attitudes towards deli counters, by age, NI and RoI, 2007

Figure 38: Attitudes towards deli counters, by socio-economic group, NI and RoI, 2007

Figure 39: Attitudes towards deli counters, by working status, NI and RoI, 2007

Demographic make-up of cluster groups

Figure 40: Attitudes towards deli foods, by type of deli food customer, NI and RoI, 2007

Figure 41: Types of deli food customer, by demographic make-up, NI, 2007

Figure 42: Types of deli food customer, by demographic make-up, RoI, 2007

Figure 43: Deli foods bought, by types of deli food customer, NI and RoI, 2007

Abstract

The deli foods market has grown steadily over the last five years taking over some of the traditional market of fast food outlets. Public concern with regard to healthy eating has helped deli foods businesses to grow and diversify in a manner undreamt of in the 1990s.

This report looks at new issues in the deli foods market and provides the latest Mintel consumer data relating to attitudes towards deli foods and on consumption patterns.

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