Seasonings - UK

Published by: Mintel International Group Ltd.

Published: Aug. 1, 2007 - 93 Pages

Table of Contents

Issues in the Market

Main report themes

Definition

Market in Brief

Steady market growth

Environment generally favourable

NPD shifted towards health

Majority of consumers could increase use

Future prospects

Internal Market Environment

Key points

Resurgence in scratch cooking

Figure 1: Agreement with selected lifestyle statements, 2002-06

Make it fool proof

Entertaining demonstrates culinary skills

Figure 2: Agreement with selected lifestyle statements, 2002-06

The Celebrity Chef

Healthy eating

Figure 3: Agreement with selected lifestyle statements, 2002-06

Figure 4: Agreement with selected lifestyle statements, 2002-06

Authenticity with convenience

Broader Market Environment

Key points

Government salt campaign

Social class

Figure 5: Changes in socio-economic status, 2002-12

Age profiles favours seasonings consumption

Figure 6: Changes in the UK demographic profile, by age, 2002-12

Household size

Figure 7: UK household size, by age and gender, 2002-12

Competitive Context

Key points

Competition with cooking sauces to intensify

Figure 8: UK retail sales of seasonings and competitors, by value, 2002-06

Ready meals to stage a comeback?

Ready to cook - then why cook?

More opportunities

Grow your own

Strengths and Weaknesses in the Market

Strengths

Weaknesses

Market Value and Forecast

Key points

Gradual growth

Figure 9: UK retail value sales of herbs, spices and seasoning, 2002-07

Shaking up the market

Figure 10: UK retail sales of seasonings, by type, by value, 2002-06

The future

Forecast

Figure 11: Market size and forecast of seasonings, at current and 2007 prices, 2002-12

Growth for all but salt

Mixed fortunes

Figure 12: Indexed growth of the UK seasonings market, by sector, 2002-12

Factors incorporated in the forecast

Segment Performance

Key points

Dried herbs and spices

Figure 13: UK retail sales of dried herbs, spices and seasonings*, 2002-07

A convenience thing

Fresh herbs

Figure 14: UK retail sales of fresh herbs*, 2002-07

Cut and grow

Salt

Figure 15: UK retail sales of salt, 2002-07

Figure 16: Estimated UK retail volume sales of salt, by type, 2002, 2004 and 2006

Pepper

Figure 17: UK retail sales of pepper, 2002-06

Figure 18: Estimated UK retail sales of pepper, by type, 2002-06

Curry powder

Figure 19: UK retail sales of curry powder and curry pastes, 2002-06

Market Shares

Key points

Premium brands make progress

Figure 20: Brand shares in the herbs/spices and seasonings* market, 2002-06

Saxa loses ground

Figure 21: Brand shares in the salt market, 2002-06

Lion withdrawal changes pepper shares

Figure 22: Brand shares in the black and white ground pepper market*, 2002-06

Curry night

Figure 23: Brand shares in the curry powder market*, 2002-06

Companies and Products

Key points

McCormick UK Ltd (Schwartz)

Figure 24: Schwartz product range in seasonings

Bart Spices

Figure 25: Bart product range in seasonings

British Pepper & Spice Company (BPS)

Fiddes Payne

Figure 26: Fiddes Payne range of herbs and spices, 2007

Lion Foods

The English Provender Company (EPC)

Gourmet Garden

Premier Foods

Klinge Chemicals Ltd

The Low Sodium Sea Salt Company (LSSC)

Maldon Crystal Salt Company

Pataks

Westmill Foods

Discovery Foods

Brand Communication and Promotion

Key points

Promotional spend is small

Figure 27: Main monitored media expenditure on herbs and spices, 2003-07

Few consistent advertisers

Other promotional support

Too many products, too little promotion

Channels to Market

Key points

Supermarkets the dominate flavour

Figure 28: UK retail sales of seasonings, by type of outlet, 2002-06

The Consumer - Cooking Habits

Key points

Time to cook

Figure 29: Consumer cooking habits, May 2007

Almost two thirds cook from scratch

Figure 30: Profile of consumers who like to cook from scratch, May 2007

I feel like cooking tonight

Open to new ideas

Figure 31: Profile of consumers’ willing to try new cooking ideas, May 2007

Recipe seekers

Flavour explorers

Tradition please

Cooking control

Figure 32: Profile of consumers’ who prefer to cook to control meal content, May 2007

The Consumer - Seasonings Bought

Key points

Summary of seasonings bought

Figure 33: Seasonings bought in the last six months, May 2007

High season

Winners and losers

Figure 34: Seasonings bought in the last six months, May 2005 & May 2007

Fresh

Figure 35: Seasonings bought in the last six months, by cooking habits, May 2007

All mixed up

To salt or not to salt

Figure 36: Salt bought in the last six months, by cooking habits, May 2007

Pass the salt

Consumers buy a range of herbs and spices

Figure 37: Number of different types of seasonings purchased in the last 6 months, May 2007

Remind the consumer they are there

Appendix

Consumer research

ACORN

Advertising data

Abbreviations

Consumer Cooking Habits - Detailed Consumer Demographics

Figure 42: Consumer cooking habits, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, May 2007

Seasoning bought - Detailed Consumer Demographics

Figure 43: seasonings purchased in the last six months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, May 2007

Figure 44: Seasonings purchased in the last six months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, May 2007

Figure 45: Seasonings purchased in the last six months, by gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, May 2007

Figure 46: Consumer cooking habits by seasonings bought in the last six months, May 2007

Figure 47: Number of different types of seasonings purchased in the last 6 months, May 2007

Figure 48: Number of different types of seasonings purchased in the last 6 months gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, supermarket used, household size and car ownership, May 2007

Consumer attitudes - Detailed consumer demographics

Figure 49: Attitudes towards seasoning, by Gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, May 2007

Figure 50: Attitudes towards seasoning, by Gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, commercial TV viewing, supermarket used, household size and car ownership, May 2007

Consumer Typologies - Detailed Consumer Demographics

Figure 51: Consumer typologies by Gender, age, socio-economic group, marital status, lifestage, age of own children, Mintel’s Special Groups, working status, region, ACORN category, media usage, supermarket used, household size and car ownership, May 2007

Figure 52: Consumer typologies by consumer cooking habits, May 2007

Figure 53: Consumer typologies by seasonings bought in las 12 months, May 2007

Figure 54: Consumer typologies by consumer attitudes towards seasoning, May 2007

Figure 55: Consumer typologies by number of types of seasonings bought in the last 12 months, May 2007

Figure 56: Cooking from scratch consumers by attitudes and repertoire, July 2007

Abstract

The market for seasonings is enjoying steady, if unspectacular, growth. The market is estimated to be worth £184 million in 2007.

The growing interest in scratch cooking has led to a resurgence of interest in seasonings. This has been reflected in strong growth in the market for herbs, especially for fresh herbs, and peppers. The dried herb & spice market has also grown but been less successful in exploiting this trend.

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