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Chinese Consumers' Purchase Intention for European, US Mobile Phones, 2007

Published by: Market Intelligence Center

Published: Jun. 13, 2007 - 10 Pages


Table of Contents


Purchase Intention for Alcatel Mobile Phones

Purchase Intention for Motorola Mobile Phones

Purchase Intention for Nokia Mobile Phone

Purchase Intention for Philips Mobile Phones

Appendix




List of Tables

Table 1 Intention to Buy Mobile Phone Brands in China by Education Level - Alcatel, August 2006

Table 2 Intention to Buy Mobile Phone Brands in China by Occupation - Motorola, August 2006

Table 3 Intention to Buy Mobile Phone Brands in China by Monthly Disposable Income - Nokia, August 2006

Table 4 Intention to Buy Mobile Phone Brands in China by Monthly Disposable Income - Philips, August 2006

Abstract

48% of respondents intending to buy an Alcatel mobile phone considered "international brand" and "reasonable price" as the primary purchasing factors. For respondents intending to buy a Nokia, Motorola, or Philips mobile phone, "high brand-name recognition" is the most important factor in their purchase decision-making, accounting for 77%, 75%, and 57% respectively.

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