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Chinese Consumers' LCD TV Brand Awareness, 2007

Published by: Market Intelligence Center

Published: Jun. 13, 2007 - 7 Pages


Table of Contents


LCD TV Brand Choice Preferenc
High-status LCD TV Brands
Appendix



List of Tables
Table 1 LCD TV Brands Consumers Planning to Buy in China by Region, August 2006 - September 2006
Table 2 LCD TV Brand Status in China by Region, August 2006 - September 2000

Abstract

Sony is the most favored brand among Chinese consumers when considering purchasing a LCD TV. By region, consumers in Guangzhou show more preference for a Sony or Panasonic LCD TV, while in Shanghai consumers have more purchase intention for a Samsung LCD TV. Sony, Samsung, and Panasonic are the major brands that Chinese consumers classified as high-status LCD TV brands.

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