Analysis of the North American Automotive Navigation Systems Market

Published by: Frost & Sullivan

Published: Aug. 20, 2007 - 256 Pages

Table of Contents

1. Executive Summary

1. Executive Summary

1. Summary of Major Findings

2. Total Automotive Navigation Systems Market

1. Introduction

1. GPS Concept

2. GNSS Augmentation

3. Types of Navigation Solutions

4. Tiers of Navigation Systems

5. Intelligent Transportation Systems

6. Total Traffic Information Solutions

2. Overview

1. Research Scope

2. Market Overview

3. Lifecycle Analysis

3. Market Engineering Measurement Analysis

1. Market Engineering Measurement Analysis

4. Quantitative Analysis

1. Market Drivers and Restraints

2. Unit Shipment and Revenue Forecasts

3. Price Forecasts

5. Technology Trends and Roadmap

1. Technology Trends and Roadmap

6. Industry Challenges

1. Industry Challenges

7. Competitive Analysis

1. Competitive Structure

2. Value Chain Structure

8. Profiles of Major Value Chain Participants

1. Hardware Manufacturers

2. Content Providers

3. Traffic Information Providers

3. Navigation Hardware Market

1. Market Overview

1. Research Scope

2. Definitions

3. Market Overview

2. Market Engineering Measurement Analysis

1. Market Engineering Measurement Analysis

3. Market Drivers and Restraints

1. Market Drivers

2. Market Restraints

4. Quantitative Analysis

1. Original Equipment Installation Rate Analysis

2. Total Unit Shipment and Revenue Forecasts

3. Original Equipment Unit Shipment and Revenue Forecasts

4. Aftermarket Unit Shipment and Revenue Forecasts

5. Trends by Market Type

5. Pricing Analysis

1. Pricing Analysis

6. Competitive Analysis

1. Competitive Structure

2. Types of Market Participants

3. Strategic Partnerships and Alliances

7. Market Share Analysis

1. Market Share Analysis

2. Original Equipment Market Share Analysis

3. Aftermarket Share Analysis

8. Market and Technology Trends

1. Market and Technology Trends

2. Market Barriers

4. Navigation Content Market

1. Introduction

1. Research Scope

2. Key Definitions

3. Value of Content

4. Content Delivery and Update Modes

5. Revenue Model

2. Market Engineering Measurement Analysis

1. Market Engineering Measurement Analysis

3. Market Drivers and Restraints

1. Market Drivers

2. Market Restraints

4. Quantitative Analysis

1. Unit Shipment and Revenue Forecasts

2. Trends by Market Type

5. Pricing Analysis

1. Original Equipment Pricing Forecasts

2. Aftermarket Pricing Forecasts

3. Map Update Pricing Forecasts

6. Competitive Analysis

1. Competitive Structure

2. Strategic Partnerships and Alliances

7. Market Share Analysis

1. Market Share Analysis

2. Original Equipment Market Share Analysis

3. Aftermarket Market Share Analysis

8. Market and Technology Trends

1. Market and Technology Trends

2. Market Barriers

5. Navigation Services Market

1. Introduction

1. Research Scope

2. Key Definitions

3. Need for Services

4. Services Value Chain

2. Market Engineering Measurement Analysis

1. Market Engineering Measurement Analysis

3. Market Drivers and Restraints

1. Market Drivers

2. Market Restraints

4. Market Size and Forecasts

1. Subscriber Base Forecasts

2. Business Case Subscription Models

5. Pricing Analysis

1. Services Pricing

2. Services Subscription Models

6. Competitive Analysis

1. Competitive Structure

2. Data Distribution Technologies

3. Distribution Analysis

4. Strategic Partnerships and Alliances

7. Market and Technology Trends

1. Market and Technology Trends

2. Market Entry Barriers

6. Appendix

1. Acronyms and Abbreviations

1. Acronyms and Abbreviations

2. Equations

1. Conversion Equations

2. Compound Annual Growth Rate Equation

3. Currency Exchange Rates

1. Currency Exchange Rates

7. Decision Support Database

1. Decision Support Database

1. Nominal Gross Domestic Product

2. Average Annual Disposable Income Per Household

3. Trade Regulations

4. Average Retail Price of Diesel Fuel

List of Figures

Chapter 2

Total Automotive Navigation Market: Unit Shipment and Revenue Forecasts (North America), 2004-2013

Total Automotive Navigation Market: Revenue Trends by Segment Type (North America), 2004-2013

Total Automotive Navigation Market: Subscriber Forecasts (North America), 2004-2013

Total Automotive Navigation Market: Pricing Analysis (North America), 2004-2013

Total Automotive Navigation Market: Impact of Top Ten Industry Challenges (North America), 2007-2013

Total Automotive Navigation Market: Competitive Structure (North America), 2006

Chapter 3

Automotive Navigation Hardware Market: Market Drivers Ranked in Order of Impact (North America), 2007-2013

Automotive Navigation Hardware Market: Market Restraints Ranked in Order of Impact (North America), 2007-2013

Automotive Navigation Hardware Market: Installation Rates of OE Navigation Systems in New Light Vehicles (North America), 2004-2013

Automotive Navigation Hardware Market: Total Unit Shipment and Revenue Forecasts (North America), 2004-2013

Automotive Navigation Hardware Market: OE Unit Shipment and Revenue Forecasts (North America), 2004-2013

Automotive Navigation Hardware Market: Unit Shipment Shares by Light Vehicle Segment (North America), 2004-2013

Automotive Navigation Hardware Market: Aftermarket PND Unit Shipment and Revenue Forecasts (North America), 2004-2013

Automotive Navigation Hardware Market: Handheld Devices Active Automotive Navigation Subscribers (North America), 2004-2013

Automotive Navigation Hardware Market: Handheld Devices Pricing Analysis (North America), 2004-2013

Automotive Navigation Hardware Market: Revenue Shares by Market Type (North America), 2004-2013

Automotive Navigation Hardware Market: Unit Shipment Shares by Market Type (North America), 2004-2013

Automotive Navigation Hardware Market: Pricing Analysis (North America), 2004-2013

Automotive Navigation Hardware Market: Competitive Structure (North America), 2006

Automotive Navigation Hardware Market: Database of Key Industry Participants by Market Type (North America), 2006-2007

Automotive Navigation Hardware Market: Navigation System Suppliers by Vehicle Nameplates (North America), 2006

Total Automotive Navigation Hardware Market: Revenue Shares of Major Market Participants (North America), 2006

OE Automotive Navigation Hardware Market: Revenue Shares of Major Market Participants (North America), 2006

Automotive Navigation Hardware Aftermarket: Revenue Shares of Major Market Participants (North America), 2006

Chapter 4

Automotive Navigation Content Market: Market Drivers Ranked in Order of Impact (North America), 2007-2013

Automotive Navigation Content Market: Market Restraints Ranked in Order of Impact (North America), 2007-2013

Automotive Navigation Content Market: Unit Shipment and Revenue Forecasts (North America), 2004-2013

Automotive Navigation Content Market: Revenue Shares by Market Type (North America), 2004-2013

Automotive Navigation Content Market: Unit Shipment Shares by Market Type (North America), 2004-2013

OE Automotive Navigation Content Market: Pricing of Map Databases (North America), 2004-2013

Automotive Navigation Content Market: Pricing of Map Databases for Dedicated Portable Navigation Devices (North America), 2004-2013

Automotive Navigation Content Aftermarket: Pricing of Map Database Updates (North America), 2004-2013

Automotive Navigation Content Market: Competitive Structure (North America), 2006

Total Automotive Navigation Content Market: Revenue Shares of Major Market Participants (North America), 2006

OE Automotive Navigation Content Market: Revenue Shares of Major Market Participants (North America), 2006

Automotive Navigation Content Aftermarket: Revenue Shares of Major Market Participants (North America), 2006

Chapter 5

Automotive Navigation Services Market: Light Vehicles in Use by Geographic Region and Vehicle Type (North America), 2004-2013

Automotive Navigation Services Market: Market Drivers Ranked in Order of Impact (North America), 2007-2013

Automotive Navigation Services Market: Market Restraints Ranked in Order of Impact (North America), 2007-2013

Automotive Navigation Services Market: Subscriber Forecasts (North America), 2004-2013

Automotive Navigation Services Market: Paying Subscriber Penetration Rate for Total Traffic Information Market (North America), 2004-2013

Automotive Navigation Services Market: Hypothetical Monthly-Renewal Model Paying Subscriber Base and Revenue Forecast (North America), 2006-2013

Automotive Navigation Services Market: Hypothetical Annual-Renewal Model Paying Subscriber Base and Revenue Forecast (North America), 2006-2013

Automotive Navigation Services Market: Hypothetical Lifetime Model Paying Subscriber Base and Revenue Forecast (North America), 2006-2013

Automotive Navigation Services Market: Pricing Analysis (North America), 2006

Automotive Navigation Services Market: Subscription Model Analysis (North America), 2006

Automotive Navigation Services Market: Competitive Structure (North America), 2006

Automotive Navigation Services Market: Availability of Services by Vehicle Model (North America), Model Year 2005-2008

Abstract

This Frost & Sullivan research service titled Analysis of North American Automotive Navigation System Market provides a detailed analysis of these markets and includes a description of the key drivers and restraints affecting them. The study also includes unit shipment and revenue forecasts, and an overview of product types, the distribution flow, competitive analysis, as well as technology and market trends. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: navigation hardware, navigation content (map databases), and navigation services (provision of real-time traffic information).

This analysis is available through Frost & Sullivan’s Automotive and Transportation Growth Partnership Services program. With this program, clients receive industry-leading market research such as this, along with technical and econometric data and many interactive features, including Analyst Inquiry Time and Client Councils.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

• Navigation hardware
• Navigation content
• Navigation services

Technologies The following technologies are covered in this research:

• Hybrid navigation
• Offboard navigation
• Onboard navigation
• PND Device integration
• MOST technology
• HMI technologies
• Advanced driver assistance systems
• 3D imagery

Market Overview

Reduction in the Cost of Automotive Navigation Systems Is Expected to Propel Demand in the North American Automotive Navigation Systems Markets

Navigation systems are a fairly recent phenomenon to the automotive market, although they have conceptually been around for a few decades. While the North American automotive navigation systems market is in its early growth stage, exponential growth is expected in the future. Navigation services - the provision of traffic information - are gradually gaining momentum, thereby offering the potential to achieve revenue gains.

"Strong growth in the North American automotive navigation systems market is primarily due to a reduction in the cost of navigation systems, aggressive marketing strategies adopted by automakers, and increasing consumer awareness," notes the analyst of this research service. "The market is also driven by customers' need for real-time information."

Automakers Are Using Navigation Systems as Vehicle Differentiators

With the decline in the cost of original equipment and aftermarket navigation systems, the market is experiencing an increased adoption of these systems. Of the 270 light vehicle models sold in North America in 2006, only about 60 percent offered navigation as an option. However, this percentage is expected to rise significantly over the forecast period. Automakers in North America are increasingly using navigation systems as vehicle differentiators to influence the purchase decisions of consumers. Systems have become more advanced, with a number of capabilities that their earlier brethren lacked. Some present-day systems have hard disc drives to store maps and can integrate with data from services such as XM for weather and traffic information. Some systems can also sync with Bluetooth-enabled handsets to retrieve data from the Internet, updating maps in real time.

Although a constant decline in navigation hardware and content prices will act as a restraint for market revenues in a direct "all other things being the same" way, it is a major demand driver, which will enable the navigation market to grow. Given the continued fall in prices, more auto manufacturers are likely to offer navigation systems as standard equipment. "Moreover, as volume grows and technologies advance, greater integration of products will reduce manufacturing costs," explains the analyst. "Such savings are likely to be passed on to customers." Besides, in the services market, monthly, yearly, and lifetime subscription fees are expected to decrease nominally as a result of economies of scale as subscriber bases grow. In addition, demand for real-time traffic information is increasing, and it is estimated that 79 percent of consumers will be willing to pay for real-time traffic information services.

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