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The Future Of Broadband: Branding

Published by: Ovum Plc

Published: Jul. 31, 2007 - 10 Pages


Table of Contents



With broadband comes competition

What does this mean for the brand?

Issues

Growing the brand

Mobile operators

TV operators

Traditional telcos

Final thoughts…




Table of figures




Figure 1 Shift in telco revenues in top 15 countries

Figure 2 UK broadband market branding quadrant

Figure 3 Brand examples

Abstract

What is a telecommunications company? If we had asked this question ten years ago the answer would have been to provide telephony and data communication services. This report discusses the importance of brand management for broadband players in the move to multimedia consumer service provision.

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