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Meal Replacement Products in Morocco

Published by: Euromonitor International

Published: Apr. 1, 2007


Table of Contents


PACKAGED FOOD IN MOROCCO

Executive Summary

Rising Disposable Incomes and Increasing Western Influences Drive Steady Growth of Packaged Food

Staples Dominate Packaged Food Sales As Cost and Availability Limit Growth of Frozen/chilled Products

Convenient Locations of Independent Food Stores Provide Stiff Competition for Supermarkets

Health Awareness Will Play A Greater Role in Packaged Food Over the Forecast Period

Packaged Food Will Show Steady Growth But Chilled Processed Food Is Unlikely To Emerge

Packaged Food - Key Trends and Developments

Growth of Packaged Food Driven by Economic and Social Developments

Growth Continues To Be Limited by Low Purchasing Power and Consumer Perceptions of Packaged Food

Impulse Snacks Show Healthy Growth As Spending on Non-essentials Increases and Snacking Becomes More Popular

Reduction in Import Duties Will Drive Imports and Increase Competition

Health and Wellness To Have A Greater Impact on Packaged Food

Market Data

Table 1 Retail Sales of Packaged Food by Sector: Volume 2001-2006

Table 2 Retail Sales of Packaged Food by Sector: Value 2001-2006

Table 3 Retail Sales of Packaged Food by Sector: % Volume Growth 2001-2006

Table 4 Retail Sales of Packaged Food by Sector: % Value Growth 2001-2006

Table 5 GBO Shares of Packaged Food 2001-2005

Table 6 NBO Shares of Packaged Food 2001-2005

Table 7 Brand Shares of Packaged Food 2002-2005

Table 8 Retail Sales of Packaged Food by Distribution Format: % Analysis 2001/2006

Table 9 Retail Sales of Packaged Food by Sector and Distribution Format: % Analysis 2006

Table 10 Penetration of Private Label by Sector 2001-2005

Table 11 Forecast Retail Sales of Packaged Food by Sector: Volume 2006-2011

Table 12 Forecast Retail Sales of Packaged Food by Sector: Value 2006-2011

Table 13 Forecast Retail Sales of Packaged Food by Sector: % Volume Growth 2006-2011

Table 14 Forecast Retail Sales of Packaged Food by Sector: % Value Growth 2006-2011

Foodservice - Key Trends and Developments

Headlines

Trends

Competitive Environment

Prospects

Market Data

Table 15 Foodservice Sales of Packaged Food by Sector: Volume 2001-2006

Table 16 Foodservice Sales of Packaged Food by Sector: % Volume Growth 2001-2006

Impulse Snack Products - Key Trends and Developments

Headlines

Trends

Competitive Environment

Prospects

Nutrition/staples - Key Trends and Developments

Headlines

Trends

Competitive Environment

Prospects

Meal Solutions - Key Trends and Developments

Headlines

Trends

Competitive Environment

Prospects

Definitions

LOCAL COMPANY PROFILES - MOROCCO

Bimo (biscuiterie Industrielle Du Moghreb)

Strategic Direction

Key Facts

Summary 1 Bimo (Biscuiterie Industrielle du Moghreb): Key Facts

Summary 2 Bimo (Biscuiterie Industrielle du Moghreb): Operational Indicators

Company Background

Competitive Positioning

Centrale Laitière Maroc Lait

Strategic Direction

Key Facts

Summary 3 Centrale Laitière Maroc Lait: Key Facts

Summary 4 Centrale Laitière Maroc Lait: Operational Indicators

Company Background

Production

Summary 5 Centrale Laitière Maroc Lait: Production Statistics 2005

Competitive Positioning

Les Conserves De Meknès SA

Strategic Direction

Key Facts

Summary 6 Les Conserves de Meknès SA: Key Facts

Summary 7 Les Conserves de Meknès SA: Operational Indicators

Company Background

Production

Summary 8 Les Conserves de Meknès: Production Statistics 2005

Competitive Positioning

Les Huileries De Meknès

Strategic Direction

Key Facts

Summary 9 Les Huileries de Meknès: Key Facts

Summary 10 Les Huileries du Meknès: Operational Indicators

Company Background

Production

Summary 11 Les Huileries de Meknès: Production Statistics 2005

Competitive Positioning

Lesieur Cristal

Strategic Direction

Key Facts

Summary 12 Lesieur Cristal: Key Facts

Summary 13 Lesieur Cristal: Operational Indicators

Company Background

Production

Summary 14 Lesieur Cristal: Production Statistics 2005

Competitive Positioning

Mobigen SA

Strategic Direction

Key Facts

Summary 15 Mobigen SA: Key Facts

Company Background

Competitive Positioning

MEAL REPLACEMENT PRODUCTS IN MOROCCO

Trends

Prospects

Abstract

Euromonitor International's Meal Replacement Products in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.

Product coverage: slimming products, convalescence drinks and meal replacement products. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the meal replacement products industry;
* Pinpoint trends and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

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