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Consumer PC Market Update, August 2007

Published by: ChangeWave

Published: Aug. 21, 2007 - 16 Pages


Table of Contents


Summary of Key Findings


The Findings
  • Overall PC Purchasing Trends

  • Past 90 Days - Consumer PC Purchasing

  • Next 90 Days - Consumer PC Purchasing

  • Apple iPods

  • Microsoft Vista

ChangeWave Research Methodology


About ChangeWave Research

Abstract

In ChangeWave’s last consumer survey we saw a major shift in PC market share about to take place. Now, in a brand new survey we’re seeing the full effects of that dramatic shift - and the news is great for Apple and ominous for Dell.

A total of 3,665 ChangeWave Alliance members participated in the current survey, conducted August 1-8, 2007.

We began by asking consumers who bought a computer in the past 90 days to tell us about their purchase. Then, we asked those planning to buy a computer in the next 90 days to tell us which manufacturer they’d be buying from.

Companies Mentioned in this Report:
Apple
Dell
Hewlett Packard
Gateway
Lenovo
Sony

Key Questions Answered in this Report:
  • For those who bought a computer in the last 90 days, what brand of computer did they purchase most often?
  • Are consumers satisfied with their recent computer purchases?
  • Are planned computer purchases up compared to last year?
  • Which operating system comes preinstalled on the computers purchased within the last 90 days?
  • What is the outlook for Apple iPod purchases over the next 90 days?
Top Reasons to Purchase this Report:
  • Identify the top computer manufacturer
  • Learn how satisfied are with the recent computer purchases
  • Identify overall PC purchasing trends
  • Discover whether or not consumers are satisfied with Microsoft Vista
We survey our proprietary intelligence-gathering network of 10,000 accredited members on a wide range of research topics and convert the findings into valuable business intelligence reports. These credentialed technology professionals and business executives work in over 20 vertical industries -- and spend their everyday lives on the frontline of technological change. Nearly 3 out of every 5 members (58%) have advanced degrees (e.g., Master's or Ph.D.) and 94% have at least a four-year bachelor's degree.

Our research provides a real-time view of companies, technologies and business trends in key market sectors, along with an in-depth perspective of the macro economy - well in advance of other available sources.

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