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Americas Perspective Vol. 7, Issue 6Published by: Pyramid Research Published: Apr. 1, 2007 - 6 Pages Table of ContentsDue to its low penetration, Peru’s mobile market represents a significant opportunity and ranks as one of the most attractive mobile markets in the region based on revenue growth and ARPS. While the Peruvian market is very attractive, a key factor a new entrant should consider is its ability to gain market share from strong pan-regional players. New entrant subscriber growth will require national coverage and intensive investment, as incumbents are fueling growth by expanding and penetrating regions outside of Lima. AbstractOver the past couple of months, Telmex acquired five cable operators in Colombia. Rumors continue to circulate over two more potential acquisitions, in addition to Amnet’s assets in Central America. Pyramid Research expects Telmex to continue acquiring cable operators throughout Latin America in order to strengthen its position in the residential segment. Additionally, we expect the company to base its strategy and commercial offerings on Net Serviços, the largest cable operator in Brazil and a Telmex subsidiary since 2003. Net offers Pay TV services including digital cable (Net Digital), broadband access (Net Virtua), and voice telephony (Net Fone) services. The company, which targets the middle-to-high income segments (A&B) in urban areas, has successfully adopted a policy of pushing existing subscribers up the value chain. This is evidenced the company’s number of revenue generating units (RGUs) per subscriber, which increased 16% in 2006. The sale of triple-play services has improved gross 2 © 2007margins, which climbed from 28.3% in 2002 to 43.7% in 2006, along with ARPU. In 2006, Net reached US$1.1bn in revenues, a 39% increase over the previous year. We have identified three key areas contributing to Net’s growth: the company’s product flexibility, its focus on broadband services, and its proactive sales approach. Telmex has clearly achieved a winning formula that it will replicate across the region. Get Full Details About This Report >> |
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