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Product & Price Positioning in the German B2B & C2C MarketPublished by: ITA Logistics GmbH Published: Jan. 12, 2005 - 97 Pages AbstractAnalysis of the product features and price positioning of the most important carriers in the German Express and Parcel distribution market. The scope of the evaluation is focused on the German Business to Customer and Customer to Customer (B2C & C2C) markets. The study includes the most important carriers in the Domestic and International market segments. The study is focused on the published rates and examines the Counter products separately from the Pick up business.1.) Product feature comparison After having segmented the product offer of the market participants, each individual service has been analysed with respect to extend and availability of service features. The product analysis has been divided into the following four subsegments: - Pick-up e.g. “Late pick up” - Delivery options e.g. ”Money back guarantee” - After services e.g. “Proof of delivery (POD)” - Added services & others e.g. “Track & trace” The results are portraited in a table format as well as in a graphical way. 2.) Price comparison Price analysis is based on secondary researched price information available in the market. Price information was sourced from carriers’ websites, brochures or interviews. The prices have been clustered into destinations and geografic zones. 3.) Relative product & price positioning The results of the individual analysis have been compiled in a graphical way showing the relative positioning of each carrier’s products offer accompanied with a descriptive interpretation. Relevant market and competitor information with respect to the product offer and pricing levels for Counter and Pick up business in the B2C & C2C markets. Comparative analysis in order to evaluate the competitive positioning of the carriers' product & service features, the competitiveness of the carriers' price positioning (published rate cards) and to provide an overall servie offer, combining price levels and product feature levels indicating best value for money. Get Full Details About This Report >> |
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