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Product & Price Positioning in the German B2B Market

Published by: ITA Logistics GmbH

Published: Jan. 8, 2005 - 135 Pages

Abstract

Analysis of the product offering and price positioning of the most important carriers in the German Express and Parcel distribution market (B2B). The study provides all relevant market and competitor information with respect to the offering and pricing in the market; comparative analysis in order to evaluate the competitive positioning of the carriers product & service features; comparative anaylsis in order to evaluate the competitiveness of the carriers price positioning (full rate-card).

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