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Chinese Markets for Fast Food

Published by: Asia Market Information & Development Company

Published: Sep. 1, 2007 - 190 Pages


Table of Contents


I. INTRODUCTION

Report Scope and Methodology

Executive Summary

II. BUSINESS ENVIRONMENT

Economic Outlook

Key Economic Indicators

Industrial Output

Population and Labor

Foreign Investment

Foreign Trade

Financial and Tax Regulations

Banking System and Regulations

Foreign Exchange

Taxes, Tariff and Custom Duties

III. FAST FOOD INDUSTRY ASSESSMENTS

Fast Food Industry Structure

Market Size

Major Company Sales

Market Share of Key Companies

Labor Costs

Potential Entrants

Major Foreign Investments

IV. FAST FOOD SALES VOLUMES AND FORECASTS

Fast Food Restaurants

Chinese Style Fast Food

Market Outlooks

Revenues and Forecasts

Consumer Taste Preferences

Korean Cuisines

Market Outlooks

Revenues and Forecasts

Consumer Taste Preferences

Japanese Cuisines

Market Outlooks

Revenues and Forecasts

Consumer Taste Preferences

Other Asian Cuisines

Market Outlooks

Revenues and Forecasts

Consumer Taste Preferences

Middle Eastern Cuisines

Market Outlooks

Revenues and Forecasts

Consumer Taste Preferences

Western Fast Food Chains

Market Outlooks

Revenues and Forecasts

Consumer Taste Preferences

Major Restaurant Chains

McDonald’s

KFC

Pizza Hut

Burger Kings

Others

Tea and Coffee Shops

Tea Houses

Market Outlooks

Revenues and Forecasts

Consumer Taste Preferences

Coffee Shops

Market Outlooks

Revenues and Forecasts

Consumer Taste Preferences

Juice Bars

Market Outlooks

Revenues and Forecasts

Consumer Taste Preferences

Pricing Trends

V. FAST FOOD MARKET OUTLOOKS

Fast Food Markets Outlook Overview

Government Packaging Regulations

Population by Age Group

Consumer Spending Trends

Fast Food Revenues by Region

Northeast

North

Southeast

Central South

West

Tea, Coffee Shops and Juice Bar Revenues by Region

Northeast

North

Southeast

Central South

West

VI. MARKETING STRATEGIES

Market Entry Channels

Exporting to China

Export Market Overview

Chinese Trading Practice

Trading Companies

Import Restrictions in China

Technology Licensing

Technology Licensing Overview

Intellectual Property Protection

Joint Venture

Joint Venture Overview

Advantages and Disadvantages

Wholly Owned Enterprises

Foreign Wholly Owned Enterprises Overview

Advantages and Disadvantages

Other Market Entry Channels

Setting up Sales Offices

Selling to China through Attending Trade Fairs

Contacting Chinese Companies

Advertising

Market Entry Strategies

Understanding Differences

Business Practice Differences

Knowledge of Regulations and Restrictions

Dealing with Governments

VII. FAST FOOD PRODUCER DIRECTORY

Fast Food Company Profiles

Research Institutions and Associations

LIST OF TABLES

I. INTRODUCTION

Economic Outlook Summary

Fast Food Supply and Demand Summary

II. BUSINESS ENVIRONMENT

Key Economic Indicators

Industrial Output

Population and Labor Force Trends

Foreign Investment and Loans

Foreign Trade

Key Commodity Exports from China

China’s Exports to its Leading Trade Partners

Key Commodity Imports into China

China’s Imports from Its Leading Trade Partners

III. FAST FOOD INDUSTRY ASSESSMENTS

Major Company Sales and Location

The Major Fast Food Company Sales and Market Share

Major Foreign Investments

IV. FAST FOOD PRODUCTION AND DEMAND

Fast Food Restaurants

Chinese Style Fast Food

Revenues and Forecasts

Korean Cuisines

Revenues and Forecasts

Japanese Cuisines

Revenues and Forecasts

Other Asian Cuisines

Revenues and Forecasts

Middle Eastern Cuisines

Revenues and Forecasts

Western Fast Food Chains

Revenues and Forecasts

Major Restaurant Chains

McDonald’s

KFC

Pizza Hut

Burger Kings

Others

Tea and Coffee Shops

Tea Houses

Revenues and Forecasts

Coffee Shops

Revenues and Forecasts

Juice Bars

Revenues and Forecasts

V. FAST FOOD CONSUMPTION BY MARKET

Total Fast Food Revenues Consumption by Market

Population by Age Group

Consumer Spending Trends

Fast Food Revenues by Region

Northeast

North

Southeast

Central South

West

Tea, Coffee Shops and Juice Bar Revenues by Region

Northeast

North

Southeast

Central South

West

LIST OF CHARTS

Fast Food Production and Demand Summary

China's GDP and Industrial Output

Population Trends

Industrial Output by Ownership

Foreign Investments and Loans

China’s Imports and Exports

Key Commodity Exports from China

Key Commodity Imports into China

Total Fast Food Industrial Sales in China

The Outlook of Fast Food Industry in 2011

Abstract

China has experienced over two decades of higheconomic growth, which has been stimulated by theconsecutive increases of industrial output, consumerconsumption and capital investment. China’s GDPhas been growing at 11% per annum. Nationalindustrial output has been advancing at 10.3%annually and will continue to sustain a strong growthinto the next decade. The fast-growing middle classis creating an enormous consumer society. As thefastest-growing economy in the world, the emergingmarket has attracted the attention of investors andcorporations around the world for the last twodecades.

To deepen the reform of state-owned enterprises is along-term task and needs great efforts. The reform ofstate-owned economy has witnessed rapid changes inboth economic and social aspects. The introductionof foreign advanced technology and capitals willcontinue to be favored by the Chinese governmentand business community. New ways will be adoptedto utilize foreign investment, including mergers,acquisition, and investment funds and securities investment. China will continue to improve itsinvestment environment in the areas of legal system,intellectual property protection, foreign trade andinvestment regulation, infrastructure and financialsystem. China is the second largest foreigninvestment recipient after the United States in theworld today. Given its vast market, the countryprovides tremendous opportunities for investmentand trade both for the present and future.

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