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Published by: just-drinks
Published: Jun. 30, 2007 - 71 Pages
Table of Contents
- Chapter 1 Introduction to the energy and sports drinks market
- Definitions used within this report
- Broad definitions
- The global energy and sports drinks market
- Consumption trends, 2004-2006
- Chapter 2 Market drivers in energy and sports drinks to 2012
- Introduction
- Sports drinks sector
- Target audience
- Mass-market appeal
- The 2012 Olympics
- Appealing to the growing number of regular racers
- Energy drinks sector
- Target audience
- Market value trends, 2004-2006
- Consumer trends analysis - purchase motivations
- Personalised nutrition programme
- Energy drinks and alcohol
- Current versus future purchase motivations
- Targeting demands of specific demographic groups
- Meeting the needs of female consumers
- Meeting the needs of senior consumers
- Marketing to tweenagers and teenagers
- Criticisms of targeting children
- NPD opportunities for young people
- Chapter 3 New product development and innovation trends
- Introduction
- Future trends influencing energy and sports drinks NPD
- Energy for the brain
- Selenium and brain health
- Gingko biloba and brain health
- Omega-3 and brain health
- Innovation trends in energy drinks
- Added flavour
- Bigger and better
- Premiumisation
- From soft drinks to confectionery
- Combining health benefits with an energy boost
- Innovation trends in sports drinks
- During and after exercise
- Barriers to NPD and future growth
- Health claims regulations
- The importance of being natural
- Daily dosing
- Chapter 4 Future growth strategies of leading energy and sports drinks companies
- Introduction
- Red Bull
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- The Coca-Cola Company
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- PepsiCo
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- GSK
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Energy69
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Taut
- SWOT analysis
- Strengths
- Weaknesses
- Opportunities
- Threats
- Chapter 5 Technical review: packaging and ingredients
- Introduction
- Packaging innovations
- Ingredients innovations
- Jelly drinks
- Frozen beverages
- Popular and emerging ingredients
- Caffeine
- Taurine
- B vitamins
- The ‘electrolyte balance’
- The three ‘Gs’
- Malt
- Ones to watch
- Damiana leaf
- Schisandra
- Maca
- Chapter 6 Forecasts and market trends to 2012
- Introduction
- Global overview
- Asia Pacific
- Australasia
- Eastern Europe
- Latin America
- Middle East and Africa
- North America
- Western Europe
- List of figures
- Figure 1: Regional comparison of energy and sports drinks consumption, 2006 (m litres)
- Figure 2: pink diet energy drink: one of the few brands targeting women
- Figure 3: Enviga product range
- Figure 4: Cocaine - a new energy drink aimed at young partygoers
- Figure 5: Lucozade Sport and Energy drinks
- Figure 6: Energy69: caffeine- and taurine-free
- Figure 7: Taut: ‘The world’s first clean sports drink’
- Figure 8: Global soft drinks market by packaging type, 2005 (%)
- List of tables
- Table 1: Total global soft drinks consumption per capita, 2004-2012 (litres)
- Table 2: Total soft drinks market value, Europe and North America, 2004-2012 (US$bn)
- Table 3: Total energy drinks consumption by region and global, 2001-2006 (m litres and %)
- Table 4: Total sports drinks consumption by region and global, 2001-2006 (m litres and %)
- Table 5: Off-trade energy drinks market value, selected countries, 2004-2006 (US$m)
- Table 6: Off-trade sports drinks market value, selected countries, 2004-2006 (US$m)
- Table 7: Number of new food and drink product launches with omega-3 worldwide, 2003-2006 (number and %)
- Table 8: Global soft drinks market by packaging material, forecast usage CAGR, 2005-2009 (%)
- Table 9: Total global and regional energy drinks consumption estimates, 2007-2012 (m litres and %)
- Table 10: Total global and regional sports drinks consumption estimates, 2007-2012 (m litres and %)
AbstractBy 2012, just-drinks estimates that global per capita consumption of soft drinks will reach 84.5 litres. In Europe, the total soft drinks market value is forecast to reach US$143.0bn, compared to US$109bn in North America, according to just-drinks' forecasts.
This new report from just-drinks provides a valuable insight into a sector that has attracted huge investment and interest so far in the 21st century. The rate of new product development (NPD) in the energy and sports drinks sector has risen rapidly in recent years. Consumer awareness of nutrition has developed and resulted in a raft of new products, driving value and volume sales of functional soft drinks (FSDs).
By providing a snapshot of the current issues and trends within the FSD market, this report meets its objective of identifying and quantifying future profit opportunities in the market to 2012. The report considers trends in the energy and sports drinks sectors in 2007, and considers emerging and potential NPD strategies for the next five years.
just-drinks conducted a programme of secondary research specifically for this report and has analysed numerous sources relating to the FSD market. Also, primary research was conducted in the form of one-to-one telephone and email interviews with professionals working within the industry. These research techniques were combined to enable just-drinks to make informed market estimates, trend predictions and forecasts to 2012.
Chapter 1 Introduction to the energy and sports drinks market
Provides definitions relating to the market, an overview of the market and consumptions trends for 2004-2006.
Chapter 2 Market drivers in energy and sports drinks to 2012
Outlines the major trends and drivers behind sales of functional energy and sports drinks, and projects future and emerging trends that could (positively or negatively) impact brands.
Chapter 3 New product development and innovation trends
This chapter pinpoints the major emerging trends expected to impact NPD, marketing and sales of FSDs over the next five years.
Chapter 4 Future growth strategies of leading energy and sports drinks companies
Within this chapter there are several company reviews including the major players in the FSD market along with a review of two emerging players who are investing in innovation.
Chapter 5 Technical review: packaging and ingredients
Packaging and ingredients can make a huge difference to the consumer and encourage customer loyalty, this chapter provides a detailed overview on what is used and why.
Chapter 6 Forecasts and market trends to 2012
Considering the future opportunities from the perspective of predicted consumption rates for both sports and energy drinks and pinpoints profit hotspots by region to 2012.
Special offer bundle: purchase this report, the Global market review of functional energy and sports drinks with the Global market review of functional health soft drinks and save over 25% on the full price! Click here to read more about this offer.
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