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SEPA: The 1% Rule and the Future of the Payments Processing Marketplace

Published by: TowerGroup

Published: Aug. 20, 2007 - 8 Pages


Table of Contents


Report Coverage

Introduction

Consolidation of Bank Processors

Exhibit 1 Concentration of European ACH Payments Volume by Country (2007)

Exhibit 2 European Payment Transaction Volumes by Country (2005)

Exhibit 3 European Payments Processors' Volume (2005)

Impact of the 1% Rule

Exhibit 4 The 1% Rule and the Future of the Single Euro Payments Area

Implications of the 1% Rule

Offensive and Defensive Strategies Needed by Processors

Summary

Abstract

The Internet phenomenon has rewritten the rules for doing business, changing many business models beyond recognition. New ways of business require new ways of describing them. One new rule of thumb is the "1% rule," which states that in a community of 100, one member creates new content, 10 others interact with it, and 89 just "consume" it. Thus, adoption or uptake of a new cultural phenomenon requires a critical mass of only 1%. (Witness the worldwide success of YouTube.) This TowerGroup Research Note gives evidence that just 1% of European banks will determine the future of the European ACH business and suggests how processors and banks should prepare for this eventuality.

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