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Published by: Business Insights
Published: Aug. 1, 2007 - 154 Pages
Table of Contents
- Health and Wellness in Food and Drinks
- Executive Summary
- Introduction
- Consumer and market drivers
- Looking good
- Feeling good
- Innovation and NPD in wellness food and drinks
- Survey results and conclusions
- Chapter 1 Introduction
- Summary
- Introduction
- Defining wellness
- Structure
- Chapter 2 Consumer and market drivers
- Summary
- Introduction
- Consumer drivers
- Feeling good
- Mental health
- Physical wellness
- Looking good
- Psoriasis
- Eczema
- Consumer drivers and market opportunities
- Manufacturer drivers
- Remarketing
- Reformulation
- Key countries
- Chapter 3 Looking good
- Summary
- Introduction
- Skin and beauty wellness from within
- Key ingredients
- Market value oral beauty products
- Innovation and NPD
- Soft drinks
- Hot drinks
- Confectionery
- Future of the trend
- Chapter 4 Feeling good
- Summary
- Introduction
- Purity and detoxification
- Market value of purity and detoxification food and drinks
- Key ingredients
- Leading categories
- Soft drinks
- Hot drinks
- Future of the trend
- Vitality and energy
- Market value of vitality and energy wellness products
- Key ingredients
- Leading categories
- Soft drinks
- Snacks
- Future of the trend
- Relaxation
- Key ingredients
- Leading categories
- Soft drinks
- Hot drinks
- Confectionery
- Future trends in relaxation
- Virility and fertility
- Key ingredients
- Leading categories
- Future of the trend
- Alertness and intelligence
- Key ingredients
- Leading categories
- Soft drinks
- Confectionery
- Dairy
- Future of the trend
- Future of the feeling good trends
- Chapter 5 Innovation and NPD in wellness
- food and drinks
- Summary
- Introduction
- Category analysis
- Soft drinks
- Snacks
- Dairy
- Confectionery
- Ready meals
- Bakery and cereals
- Future trends
- Leading regions
- North America
- Asia-Pacific
- Europe
- Product tag analysis
- Conclusions
- Lead categories
- Leading product tags
- Leading regions
- Future trends in innovation and NPD in wellness food and drinks
- Chapter 6 Survey results and conclusions
- Summary
- Introduction
- Leading trends in wellness food and drinks
- Purity and detoxification
- Vitality and energy
- Relaxation
- Skin health and beauty
- Mental alertness and intelligence
- Virility and fertility
- Definition of wellness food and drinks
- Key marketing targets
- Key features of wellness food and drinks products
- Future trends in wellness NPD
- Price premiums for wellness food and drinks
- Wellness categories
- Regions that lead in wellness food and drinks NPD
- Company influence in wellness innovation
- Innovation leaders
- Growth opportunities in feeling good and looking good
- Index
- List of Figures
- Figure 1.1: Positioning of wellness within health
- Figure 2.2: Black O-Pium drink
- Figure 2.3: AriZona Pomegranate Green Tea
- Figure 2.4: Appetite suppressing drinks
- Figure 2.5: Sempio Honey Rice Black Vinegar
- Figure 2.6: LakewoodOrganic Heart Healthy 100% Fruit Juice Blend
- Figure 2.7: Innocent Guest Smoothie
- Figure 3.8: Super Cellmore AKR Body Care Food Beverage
- Figure 3.9: % share of beauty food and drinks launched, by category, 2003-2006
- Figure 3.10: Ako Kenko Monogatari Mihada
- Figure 3.11: Açaí & Rooibos Tea
- Figure 3.12: Halls U.Ru. Water Lemon confectionery
- Figure 4.13: Share of purity and detox food and drinks launched, by category, 2003-2006
- Figure 4.14: Dimes Extra 100% Grape Juice
- Figure 4.15: Numi Organic and Fair Trade White Rose Tea
- Figure 4.16: Share of vitality and energy food and drinks launched, by category, 2003-2006
- Figure 4.17: Nature's Plus Life Blast Xtreme Energy Drink
- Figure 4.18: Ruth’s FlaxPower Bar
- Figure 4.19: Share of relaxation food and drinks launched, by category, 2003-2006
- Figure 4.20: Yakult Remoria Flower Herb and Refresh
- Figure 4.21: C2 Cool & Clean
- Figure 4.22: New Tree Tranquility Milk Chocolate
- Figure 4.23: Genesis Today Goji 100 Juice
- Figure 4.24: Share of mental alertness food and drinks launched, by category, 2003-2006
- Figure 4.25: Stonyfield Farm Organic Shift natural energy drink
- Figure 4.26: Zensoy Soy on the Go Omega 3 DHA Soy Milk
- Figure 5.27: % growth in wellness product launches, by category, 2003-2006
- Figure 5.28: Kik Energy Balance Ginseng Gum
- Figure 5.29: Share of wellness products launched in food and drinks categories, 2003-2006
- Figure 5.30: Share of wellness food and drinks launched, by category, 2003-2006
- Figure 5.31: Naked Juice Company Blackcurrant Wellbeing Smoothie
- Figure 5.32: Base Energy Fruit Bar
- Figure 5.33: Tulipan Idea! margarine
- Figure 5.34: Living Harvest Hempmilk
- Figure 5.35: Hint Mint Empowered Mints
- Figure 5.36: Share of wellness products launched, by region, 2003-2006
- Figure 5.37: Coca-Cola Gold Peak Iced Tea
- Figure 5.38: Kirin Venergy
- Figure 5.39: Milram Vitality
- Figure 6.40: Share of food & drinks launched in each wellness trend, 2003-2006
- Figure 6.41: Definitions of wellness food and drinks
- Figure 6.42: Importance of key consumer groups for wellness food and drinks over the next five years
- Figure 6.43: Importance of wellness features to the success of a product
- Figure 6.44: The most important trends in wellness NPD over the next 5 years
- Figure 6.45: Price premiums for wellness food and drinks products
- Figure 6.46: The importance of wellness food and drinks in each category over the next 5 years compared today
- Figure 6.47: Leading regions in wellness food and drinks NPD
- Figure 6.48: Companies that have the most influence in innovation in wellness food and drinks today and in 5 years time
- List of Tables
- Table 1.1: Negative and positive wellness attributes
- Table 2.2: Prevalence of major depressive disorder/anxiety in the seven major markets, 2005
- Table 2.3: Stress of affluent consumers in some major markets
- Table 2.4: Prevalence of Alzheimer’s disease across the seven major markets, 000s, 2006-09
- Table 2.5: Prevalence of obesity in the six major markets by age, 000s, 2005
- Table 2.6: Prevalence of overweight in the six major markets by age, 000s, 2005
- Table 2.7: Estimated prevalence of IBS in the seven major pharmaceutical markets, 2005-10
- Table 2.8: Estimated prevalence of psoriasis across seven major markets, 2005
- Table 2.9: Estimated prevalence of atopic dermatitis across seven major markets, 2005
- Table 3.10: Oral beauty supplements consumer spending in Europe and the US, $m, 2000-2010
- Table 3.11: Oral beauty supplements consumer spending by category in Europe and the US, $m, 2000-2010
- Table 4.12: Value of the US and European organic food and drink market, by country, $m, 2005- 2010
- Table 4.13: Sales of energy food and drinks, $m, 2006- 2010
- Table 5.14: Top 15 product tags on wellness food and drinks launched, 2004-2006
- Table 6.15: Top 10 most innovative wellness food and drink brands
AbstractBusiness Intelligence for the Consumer Goods Industry
Business Insights' portfolio of consumer goods management reports are designed to help you make well informed and timely business decisions. We understand the problems facing today's consumer goods executives when trying to drive your business forward, and appreciate the importance of accurate, up-to-date, incisive product, market and company analysis. We help you to crystallize your business decisions. The strength of our consumer goods research and analysis is derived from access to unparalleled databases and libraries of information and the use of proprietary analytic techniques. Business Insights reports are authored by independent experts and contain findings garnered from dedicated primary research. Our authors' leading positions secure them access to interview key executives and to establish which issues will be of greatest strategic significance for the industry. Our consumer goods portfolio of reports can be used across a wide range of business functions to assess market conditions and devise future strategies and cover the food, drink, health, cosmetics, toiletries, dairy categories and key consumer issues including eRetail and marketing.
Some key findings from this report...
- Purity and detoxification is the leading wellness trend in terms of product launches in 2006. It is followed by vitality and energy, relaxation, skin health and beauty, mental alertness and intelligence and finally virility and fertility.
- Soft drinks are the leading wellness category in terms of products launched (39.5% in 2006), followed by snacks, confectionery, and dairy.
- Women aged 36-60 are the key consumer group for wellness food and drinks products according to 87.0% of industry executives, followed by those aged 60+ (seniors).
- Confectionery and ready meals’ share of wellness NPD increased substantially between 2003 and 2006, growing by 58% and 25% respectively.
- 68.7% of industry executives believe that skin health and beauty food and drinks will achieve a price premium of 15% or more.
Health and Wellness in Food and Drinks
Growth opportunities in beauty, purity, detox, vitality and relaxation
Consumer food and drinks choices are now driven not only by taste, nutrition and price but also by core values and lifestyle aspirations. Within the wellness trend, consumers are looking to food and drinks to provide them with physical, mental, emotional and spiritual health, whether or not they are suffering from a particular illness or condition. Health and Wellness in Food and Drinks: Growth opportunities in beauty, purity, detox, vitality and relaxation is a new management report published by Business Insights that analyzes key trends in wellness food and drinks in the major markets and identifies future growth opportunities. It examines consumer and manufacturer drivers and innovation and NPD in each of the key wellness trends across the key product categories and regions. It also presents and analyzes findings from our proprietary survey of senior executives in the international food and drinks industry. Create more effective NPD and marketing strategies to attract wellness consumers by understanding the lifestyle aspirations driving changes in their consumption with the help of this new report.
This new report will enable you to...
- Assess the wellness competitive landscape with this report’s analysis of the marketplace, the key players and their strategies.
- Identify the key ingredients offering wellness benefits in each of the trends, and increase your knowledge of innovation and NPD for each of the major food categories.
- Benchmark the opinions of senior food and drinks executives regarding the future of wellness food and drinks using this report’s analysis of the results of our proprietary industry executive survey.
- Improve the effectiveness of your marketing and NPD strategies with this report’s examination of consumers’ wellness aspirations and the key consumer and manufacturer drivers of the wellness food and drinks market including the increasing culture of ‘you are what you eat’.
- Predict the size and distribution by geography and category of the wellness food and drinks market using this report’s analysis of epidemiological data of major diseases and market value forecasts to 2010.
Key issues examined in this report...
- Increasing consumer acceptance of individualized responsibility for own health and wellness for example, through practices of self-medication and treatment.
- Increasing consumer belief in ‘you are what you eat’ driven by the availability of information about health, such as the rising levels of obesity, stress and Alzheimer’s disease.
- Growing consumer interest in food and drinks products offering purity and detoxification benefits, including pure, organic, natural features, along with environmentally friendly and Fairtrade benefits.
- Consumers are moving away from short-term, artificial energy boosts to longer, more sutained and natural products that promote vitality. This will continue to shape growth opportunities in the wellness food and drinks market.
- Consumer receptivity for food and drinks wellness products is expanding to include skin health and beauty benefits, and virility and fertility benefits.
Your questions answered...
- What are the key new and emerging wellness trends?
- Which companies and regions will become the key players in wellness food and drinks?
- Who are the companies that are introducing wellness NPD and in which food and drinks categories?
- Which wellness food and drinks categories have lost share of NPD and which have gained?
- What are the newly emerging product formulations in terms of innovative wellness ingredients?
- Which products within the wellness trend will achieve the highest price premiums?
- What will be the major wellness trends in the next 10 years?
Get Full Details About This Report >>
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