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Maverick China Payment Profiles - UMPay, Standing on the Shoulders of Giants

Published by: Maverick China Research

Published: Aug. 1, 2007 - 24 Pages


Table of Contents


1 Industry Overview: Key Factors Shaping Third-Party Payments in China

1.1 Continued preference for cash payments, but bank card payments rising

1.2 Credit card use remains low; debit cards widespread

1.3 Limited coverage of non-cash payment services

1.4 China UnionPay’s bank card monopoly

1.5 Quasi-online payment systems an interim solution

1.6 Two ISPs, 162 million Internet users

1.7 Two mobile operators, 500 million subscribers

1.8 Contactless smartcard use increasing but largely limited to buses and subways

1.9 Government regulations and the “national interest”

2 Union Mobile Pay: Standing on the Shoulders of Giants

2.1 Ownership, management team, investors

2.1.1 Ownership

2.1.2 Organizational Structure

2.1.3 Management Team

2.2 Business Performance, Revenue Model, Users

2.3 Services and coverage

2.4 Markets and channels

2.5 Marketing and branding

2.6 Partners (banks, merchants, technology)

2.6.1 Technology

2.6.2 Banks

2.6.3 Merchants

2.6.4 The TOM-UMPay Alliance

2.7 Users figures and profile

2.8 Competitive analysis: strengths and weaknesses

2.9 Outlook

Abstract

Founded in 2003, Union Mobile Pay (UMPay) is a joint-venture between China Mobile, the world’s largest mobile operator, and China UnionPay, China’s only inter-bank fund-transfer network. Focused on mobile payments and with the support of these two industry giants UMPay has direct access to capital and technology resources to grow its business in China’s nascent payment market.

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