Key Trends In Nutracueticals Food and Drinks: Novel Ingredients

Published by: Business Insights

Published: Jan. 1, 2007 - 254 Pages

Table of Contents

Executive Summary

Weight control

Blood sugar

Digestive health and allergies

Joint and bone health

Cognitive health and energy

Aging and cosmeceuticals

Cardiovascular health: lowering cholesterol and blood pressure

Industry survey

Chapter 1 Weight control

Summary

Introduction

Obese and overweight epidemiology

NPD and innovation

Regional analysis

Current product overview

Current ingredients

Protein isolates

Oligofructose

Bitter orange

Novel ingredient case study - ForsLean and the Sabinsa Corporation

The company

The ingredient

Proof of efficacy

Dosage and delivery form

Marketing assessment

Future ingredients

Caralluma fimbriata

Simmondsia chinensis (jojoba plant ext)

Pinoleic acid

Conclusions

Chapter 2 Blood sugar

Summary

Introduction

Diabetes epidemiology

NPD and innovation

Regional analysis

Current product overview

Current ingredient trends

Chromium

Cinnamon

Glucomannan (amorphophallus konjac)

Novel ingredient case study - Cinnulin-PF and Integrity Nutraceuticals

International

The company

The ingredient

Proof of efficacy

Dosage and delivery form

Marketing assessment

Future ingredients

Bitter melon

Coffea arabica and chlorogenic acid

Lipoic acid (potassium-R-lipoate)

Conclusions

Chapter 3 Digestive health and allergies

Summary

Introduction

IBS epidemiology

Market value of digestive health food and drinks

NPD and innovation

Regional analysis

Current ingredients

Resistant starch

Pro, pre and synbiotics

Allergen free foods

Novel ingredient case study - Beneo Synergy-1 and Orafti

The company

The ingredient

Dosage and delivery form

Marketing assessment

Future ingredients

Novel prebiotics

Isomalto-oligosaccharides (IMO)

Soy-oligosaccharides

Xylo-oligosaccharides

Cranberry

Grapefruit + inulin (prebiotics)

Conclusions

Chapter 4 Joint and bone health

Summary

Introduction

Osteoporosis epidemiology

Market value of bone health food and drinks

NPD and innovation

Regional analysis

Current product overview

Current ingredients

Glucosamine sulfate

Chondroitin

Methylsulfonylmethane (MSM)

Novel ingredient case study - MicroLactin and the Humanetics

Corporation

The company

The ingredient

Proof of efficacy

Dosage and delivery form

Marketing assessment

Future ingredients

Galactolipids (GOPO)

Sodium hyaluronate

Sulphoraphane (broccoli extract)

Conclusions

Chapter 5 Cognitive health and energy

Summary

Introduction

Major depressive disorder epidemiology

Market value of energy food and drinks

NPD and innovation

Regional analysis

Current ingredients

Caffeine

ECGC ((-)-epigallocatechin-3-gallate)

Coenzyme Q10 (CoQ10)

Novel ingredient case study - Teavigo and DSM Nutritional Products

The company

The ingredient

Proof of efficacy

Dosage and delivery form

Marketing assessment

Future ingredients

Creatine

Ashwagandha

Blueberries

Conclusions

Chapter 6 Aging and cosmeceuticals

Summary

Introduction

The aging population

Market value of oral beauty supplements

NPD and innovation

Regional analysis

Current product overview

Current ingredients

Coenzyme Q10 (CoQ10)

Essential fatty acids

Vitamin E

Novel ingredient case study - Injuv from Soft Gel Technologies, Inc

The company

The ingredient

Proof of efficacy

Dosage and delivery form

Marketing/company assessment

Future ingredients

Pomegranate extract

N-acetylglucosamine

Quercetin

Conclusions

Chapter 7 Cardiovascular health: lowering cholesterol and blood pressure

Summary

Introduction

Cardiovascular disease epidemiology

Market value of heart health food and drinks

NPD and innovation

Regional analysis

Current product overview

Current ingredients

Current cholesterol ingredients

Oat fiber (beta-glucans)

Soy protein

Phytosterols (beta-sitosterols)

Current blood pressure ingredients

Tripeptides (L-valyl-L-prolyl-L-proline and L-isoleucyl-L-prolyI-Lproline)

Casein peptide (C12)

Lycopene

Novel ingredient case study - Reducol and Forbes Medi-Tech Inc

The company

The ingredient

Proof of efficacy

Dosage and delivery form

Marketing/company assessment

Future ingredients

Future ingredients in the cholesterol market

Glucomannan

Pomegranate extract

Rice bran oil

Future ingredients for the blood pressure market

Cinnamon

Sesamin lignans

L-theanine

Conclusions

Chapter 8 Industry survey

Summary

Introduction

Contributor bio

The survey

Key trends in functional food and drinks

Ingredients

Selection of ingredients for food and drinks

Marketing functional ingredients

Future ingredients

Chapter 9 Appendix

Bibliography

Index

List of Figures

Figure 1.1: % growth of weight control food and drinks launched, 2002-2006

Figure 1.2: % of weight control products launched in each category, 2002-2006

Figure 1.3: Share of weight control food and drinks launched, 2002 and 2006 (%)

Figure 1.4: Percentage of weight control products launched in each region, 2005-2006

Figure 1.5: Balance Bar

Figure 1.6: Instantaneo

Figure 1.7: IMG advertising copy for Sabinsa’s ForsLean

Figure 1.8: Balanced GenaSlim Meal Replacement Powders

Figure 1.9: Suntory Beautiful Water

Figure 2.10: % growth of blood sugar food and drinks launched, 2002-2006

Figure 2.11: % of blood sugar products launched in each category, 2002-2006

Figure 2.12: Share of blood sugar food and drinks launched, 2002 and 2006

Figure 2.13: Percentage of blood sugar products launched in each region, 2005-2006

Figure 2.14: DiabetiTrim

Figure 2.15: Eat Well Be Well

Figure 2.16: Kirin Wellfoods Lieta Soup

Figure 2.17: Advertising copy for INI’s Cinnulin PF

Figure 2.18: Charantea Ampalaya Bitter Melon Tea

Figure 2.19: Inner Balance Body Shape

Figure 3.20: % growth of digestive health and allergen free food and drinks launched, 2002-2006

Figure 3.21: % of digestive health and allergy free products launched in each category, 2002-2006

Figure 3.22: Share of digestive health and allergen free food and drinks launched, 2002 and 2006

Figure 3.23: Percentage of digestive health and allergen free products launched in each region, 2005-2006

Figure 3.24: Hi-Maize Sainsbury’s bread

Figure 3.25: Nurture 3 gold

Figure 3.26: Orafti’s Ideal You Beneo based sweetener

Figure 3.27: CranBiotic from Futurebiotics, LLC

Figure 4.28: % growth of bone and joint health food and drinks launched, 2002-2006

Figure 4.29: % of bone and joint health products launched in each category, 2002-2006

Figure 4.30: Share of bone and joint health food and drinks launched, 2002 and 2006

Figure 4.31: Percentage of joint and bone health products launched in each region, 2005-2006

Figure 4.32: Just 4 Joints

Figure 4.33: Zeria Shin Royal Zeronto B Fresh

Figure 4.34: Advertising copy for Humanetics MicroLactin

Figure 4.35: Litozin Joint Health

Figure 4.36: FlexMend with Hyaluronic Acid

Figure 5.37: % growth of cognitive health and energy food and drinks launched, 2002-2006

Figure 5.38: % of cognitive health and energy products launched in each category, 2002-2006

Figure 5.39: Share of both cognitive health and energy food and drinks launched, 2002 and 2006

Figure 5.40: Percentage of cognitive health and energy products launched in each region, 2005-2006

Figure 5.41: Herbal Energy Pastilles from Swiss Navy

Figure 5.42: Lacto Tab Q10

Figure 5.43: Teavigo advert released from DSM

Figure 5.44: Firefighter EMS from Firefighter Brands LLC

Figure 5.45: Herbonic from Maharishi Ayurveda Corporation

Figure 5.46: Natural Factors from Natural Factors Nutritional Products, Inc

Figure 6.47: % growth of cosmeceutical food and drinks launched, 2002-2006

Figure 6.48: % of cosmeceutical products launched in each category, 2002-2006

Figure 6.49: Share of cosmeceutical food and drinks launched, 2002 and 2006

Figure 6.50: Percentage of cosmeceutical products launched in each region, 2005-2006

Figure 6.51: DermaSilk from Cesmedex

Figure 6.52: Injuv advert for Soft Gel Technologies, Inc

Figure 6.53: Inaba Shiwa from Inaba Foods Ltd

Figure 7.54: % growth of cholesterol and blood pressure reducing food and drinks launched, 2002- 2006

Figure 7.55: % of cholesterol and blood pressure reducing products launched in each category, 2002-2006

Figure 7.56: Share of cholesterol and blood pressure reducing food and drinks launched, 2002 and 2006

Figure 7.57: Percentage of cholesterol and blood pressure lowering products launched in each region, 2005-2006

Figure 7.58: Perfect Foods from Garden of Life

Figure 7.59: Glenny's Naturals Soy Crisps

Figure 7.60: Tesco’s Reducol fortified milk product

Figure 7.61: Vegetables every morning from Ajinomoto

Figure 7.62: Beauty drink “Yokuasa Purun” from Coca-Cola

Figure 7.63: Reducol raw ingredient from Forbes Medi-Tech Inc

Figure 7.64: Reducol branding from Forbes Medi-Tech Inc

Figure 7.65: Perfect Meal from Garden of Life

Figure 7.66: Heart Oil from Tropical Nutrition Co Ltd

Figure 7.67: Kellogg’s Smart Start Healthy Heart Cereal Bars

Figure 7.68: Kanebo Kurogoma Milk Soft Candy from Kanebo Foods

Figure 7.69: C2 Cool & Clean

Figure 8.70: Demographic groups that purchase supplements for each health issue

Figure 8.71: Level of impact health issues will have on growth of supplement sales over the next 5 years

Figure 8.72: Rating of health trends as drivers of sales growth for food and drinks manufacturers over the past year

Figure 8.73: Sales growth potential health trends offer food and drinks manufacturers over the next 5 years

Figure 8.74: Features important to the success of a nutraceutical product

Figure 8.75: Ingredients that are currently most commonly used in food and drinks targeting a particular ailment

Figure 8.76: Ingredients that will experience an increase in use in food and drinks targeting a particular ailment over the next 5 years

Figure 8.77: Factors that are the most important in the selection of nutraceutical ingredients for food and drinks

Figure 8.78: Important factors for a successful launch of a novel nutraceutical ingredient to market

Figure 8.79: The most important forms of marketing for the launch of a novel nutraceutical ingredient in food and drink products

List of Tables

Table 1.1: Number and percentage of overweight and obese adults by country, 2005-2010 (% adult population)

Table 2.2: Prevalence of Type 1 & 2 diabetes in the 7 major markets, 2004-2005

Table 3.3: Estimated prevalence of IBS in the seven major pharmaceutical markets, 2005-10

Table 3.4: Sales of gut health food and drinks, (US$,m), 2005-2010

Table 4.5: Prevalence of osteoporosis in men and women over 50 across the seven major markets, 2005

Table 4.6: Sales of bone health food and drinks, (US$,m), 2005-2010

Table 5.7: Prevalence of major depressive disorder/anxiety in the seven major markets, 2005

Table 5.8: Sales of energy food and drinks, (US$,m), 2005-2010

Table 6.9: Population over 60's, (m), 2005-2010

Table 6.10: Oral beauty supplements consumer spending in Europe and the US (US$m), 2005- 2010

Table 7.11: Estimated prevalence of major cardiovascular diseases, hypertension and hypercholesterolemia in the seven major markets, 2004

Table 7.12: Sales of heart health food and drinks, (US$,m), 2005-2010

Table 8.13: Top 10 ingredients executives think will be important in food and drinks development in the health trend over the next 5 years

Abstract

• Predict the effects of major health trends on global innovation and NPD in terms of the share of NPD and growth of NPD in each category and region based upon this report’s analysis of Productscan data from over 10,000 product launches and detailed epidemiological data.
• Understand key changes in food and drinks legislation. Identify which regions are updating their regulatory processes and how key companies are ensuring legislative compliance with this report’s analysis of legislative changes by health trend.
• Benchmark leading executive’s opinions on the functional food and drinks market and key ingredients using this report’s analysis of our proprietary survey detailing the functional industry’s drivers, trends and leading ingredients.
• Create more successful strategies to exploit future health trends using this report’s case study analysis of highly innovative trend leading brands and examples of ingredient launches into the
marketplace and key success factors.

• European legislative changes. Further harmonization between the European Foods Standards Agency (EFSA) and local bodies will mean that the submission of dossiers for consideration by EFSA will become an important part of product launches in the EU.
• Pharmaceutical safety. The damaging media coverage associated with the anti-inflammatory drug Vioxx is lending credibility to natural ingredient solutions. Vioxx was considered as safe as aspirin and its withdrawal will inevitably drive more consumers to functional food and drinks alternatives.
• Demographic changes. As the population ages oral skin care products from mass market companies like Olay are likely to aid the growth of “beauty from the inside” ingredients, foods and drinks.
• Labeling laws impact on product sales. The Food Allergen Labeling and Consumer Protection Act in the US and the FSA imposed “traffic light system” in the UK and Europe are both aimed at helping consumers make informed healthier food choices and will impact on some categories in 2007.

• What is the biggest change in Europe influencing functional food and drinks NPD?
• Within each health trend, which food and drink categories are growing the fastest?
• What measures are being introduced globally to promote better heart health?
• Which digestive health ingredients will be making headlines in 2007?
• What is the biggest untapped opportunity for cardiovascular products?
• Who are the major players providing ingredients for each of the keyhealth trends?
• What are the latest novel ingredients being tested for application in food and drinks?

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