Podcasting usage Models and Demand Forecasts thru 2012

Published by: The Diffusion Group (TDG Research)

Published: Apr. 7, 2007 - 59 Pages

Table of Contents

1.0 Introduction

2.0 Defining Our Terms

2.1 Podcasting (to this Point)

2.2 Necessary versus Sufficient Elements

2.2.1 On the Necessity of Portability

2.2.2 On the Necessity of Downloading

2.2.3 On the Necessity of Using a Feed Reader

2.3 Podcasting - Toward a New Definition

2.4 So Why the Fuss?

3.0 Research Methodology

3.1 Survey Methodology

3.2 Analytical Methodology

4.0 Podcast Usage among U.S. Broadband Consumers

4.1 Familiarity with Podcasting

4.2 Frequency of Listening to Podcasts

4.2.1 On a PC

4.2.2 On a Portable Device

4.2.3 Methods vs. Frequency of Listening

4.3 Perceived Benefits of Podcasts

4.4 Podcast Software Usage

4.4.1 Specific Applications Used

4.4.2 Number of Subscriptions through Software

5.0 Profiling Podcast Users

5.1 Technological Characteristics

5.1.1 PC Ownership

5.1.2 Portable Media Device Ownership

5.1.3 Other CE Devices

5.2 Media Usage and Behavior

5.2.1 DVD Purchasing Behavior

5.2.2 Movie Rental Behavior

5.2.3 Online Music Services

5.3 Demographic Characteristics

5.3.1 Gender

5.3.2 Age

5.3.3 Education

5.3.4 Technology Adopter Status

5.3.5 Computer Skills

6.0 Forecasting Podcast Usage

6.1 Barriers to Adoption

6.2 Overview of Internet User Segments

6.3 Podcast Usage and Adoption by Segment

6.3.1 Familiarity by Segment

6.3.2 Experience Ratio by Segment

6.3.3 Attachment Ratio by Segment

6.4 Forecasts

Appendix

List of Figures

Figure 1 Familiarity with Podcasting

Figure 2 Frequency of Listening to a Podcast on a PC

Figure 3 Frequency of Listening to a Podcast on a Portable Device

Figure 4 Advantages Offered by Podcasts

Figure 5 Podcast Software Used

Figure 6 Number of Podcast Subscriptions

Figure 7 Desktop PC Ownership Among Podcast Users

Figure 8 Laptop PC Ownership Among Podcast Users

Figure 9 PMP/DMP Ownership Among Podcast Users

Figure 10 Mean Number of DVDs Purchased in Last Six Months Among Podcast

Users

Figure 11 Mean Number of Movies Rented Per Month Among Podcast Users .30

Figure 12 Familiarity with Online Music Services Among Podcast Users

Figure 13 Gender of Podcast Users

Figure 14 Mean Age of Podcast Users

Figure 15 Degree Completed Among Podcast Users

Figure 16 Current Full-Time Students Among Podcast Users

Figure 17 Adopter Status of Podcast Users

Figure 18 Computer Skills of Podcast Users

Figure 19 Size of Internet User Cluster Segments

Figure 20 Familiarity with Podcasting by Internet User Segment

Figure 21 Podcast Experience Ratio by Internet User Segment

Figure 22 Podcast Attachment Ratio by Internet User Segment

Figure 23 Number of Podcast Users by Segment (2006 - 2012)

Figure 24 Forecast for Podcast Users (2006 - 2012)

Figure 25 Forecast for Podcast Users as a Percentage of Broadband Users

(2006 - 2012)

List of Tables

Table 1 Summary of Podcast Listening

Table 2 Estimated Number of Podcasts Consumed

Table 3 “Other” Podcast Software Used

Table 4 Age of Podcast Users

Table 5 Number of Podcast Users by Segment (2006 - 2012)

Table 6 Percentage that Use Podcasting by Segment (2006 - 2012)

Table 7 Number of Televisions (All Types) Among Podcast Users

Table 8 Number of HDTVs Among Podcast Users

Table 9 Number of Stand-Alone DVD Players Among Podcast Users

Table 10 Number of Game Consoles Among Podcast Users

Table 11 Number of Non-PC Speaker Pairs Among Podcast Users

Table 12 Number of Digital Video Recorders (DVRs) Among Podcast Users

Table 13 Number of Stereos Among Podcast Users

Table 14 Number of Portable Digital Music Players (DMPs) Among Podcast

Users

Table 15 Number of Portable Media Players Among Podcast Users

Table 16 Number of PDAs Among Podcast Users

Table 17 Number of Portable Game Consoles Among Podcast Users

Table 18 Number of Smartphones Among Podcast Users

Table 19 Number of Digital Photos Stored on PC Among Podcast Users

Table 20 Number of Digital Music Files Stored on PC Among Podcast Users

Table 21 Number of Digital Video Files Stored on PC Among Podcast Users

Table 22 Ethnicity of Podcast Users

Table 23 Annual Household Income of Podcast Users

Table 24 Marital Status of Podcast Users

Table 25 Type of Residence of Podcast Users

Table 26 Region of Residence of Podcast Users

Table 27 Area of Residence of Podcast Users

Table 28 Number of Children in the Households of Podcast Users

Table 29 Number of Adults in the Households of Podcast Users

Table 30 Political Affiliation of Podcast Users

Abstract

About MarketResearch.com
MarketResearch.com is an online aggregator selling over 160,000 market research reports, company profiles and country profiles from over 600 research firms. Our reports will provide you with the critical business and competitive intelligence you need for strategic planning and marketing research. Coverage includes the US, UK, Europe, Asia and global markets.